OPSM believes things are getting better with latest campaign via Saatchi & Saatchi, Sydney
March 13 2013, 11:23 am | | 7 Comments
OPSM has launched a new trans-Tasman advertising campaign via Saatchi & Saatchi, Sydney introducing Accufit, which promises consumers a totally new way to choose and fit glasses.
Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: Damon Stapleton
Art Director: Sam Chappell
Copywriter: Dan O’Connell
Agency Producer: Kate Gooden
Group Account Director: Catherine Harris
Senior Account Director: Ross Jauncey
Director: Scott Otto Anderson
Producer: Oliver Lawrence
Production Company: Photoplay Films
Post Production: Heckler
7 Comments
Nice – makes me want to know what you’re doing!
Nicely produced but that’s about it.
Great execution of the transitions and post, though the client made you put too much opsm store at the end i reckon
I like. Simple idea, but nice to see some good execution.
Morphing?
If you don’t put a stake in the heart of these effects of yesteryear, they just refuse to stay retired in disgrace, and they come back like a mutated virus with a vengeance.
Some client with an idea, or a creative with no shame will convince somebody, somewhere to do it for the money, and then the doors are open, and it’s an epidemic.
What next, screen wipes from the editor?
It’s like limbo around here with the notion that the bar can always be lowered, the work, the cost, down down along with that Coles jingle that makes us all want to swallow drain cleaner.
Dig it. Simple, good creative, easy sell baby.
Bummer, man. I’m missing that cool Transformers spot sound effect, you know, when the old thingy becomes the new thingy.
Hey, for all you morphers out there, try these at home, they’re fun for the whole family.
http://morphing-software-review.toptenreviews.com