Open Colleges launches ‘Everything Could Happen’ brand campaign via newly appointed lead creative agency The Monkeys


Open Colleges, a leader in online learning, has partnered with newly appointed lead creative agency The Monkeys to reinvigorate its legacy brand. The agency’s first piece of work, brand campaign ‘Everything Could Happen’, launches this week and celebrates Open Colleges’ 125 years in education.


Challenging Australians to turn their potential into reality, ‘Everything Could Happen’ shows anything is possible with the right partner in education. The campaign, released across television, radio and digital channels, invites Aussies to align their abilities with their ambition.

Says The Monkeys Group CEO and Co-founder, Mark Green: “We are excited to partner with Australia’s original distance educator to help get the message out to all Australians that online study is a valuable and flexible option for those seeking to up-skill and improve their career opportunities.”

Adds Open Colleges Executive General Manager – Customer Experience, Jeff Lim: “Our new agency partner The Monkeys recognises that when students are starting out, it’s easy for them to be overcome by the range of possibilities ahead. The agency has created an effective campaign to let all Australians know we’re here to support and guide them along their educational journey.”


Creative Agency: The Monkeys
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Group CEO & Co-founder: Mark Green
Managing Director: Matt Michael
Group Content Director: Ciaran Miller-Stubbs
Content Director: Victoria Zourkas
Senior Content Manager: Greig Carlow
Executive Planning Director: Fabio Buresti
Head of Planning: Hugh Munro
Strategic Planner: Henry Bilson
Head of Production: Penny Brown
Senior Broadcast Producer: Rebekah Lawson
Broadcast Producer: Cathryn Cooper
Senior Integrated Producer: Tanith Williamson

Production Company: Rabbit
Director: Daniel Mitchell
Executive Producer: Lucas Jenner
Executive Producer: Alex Hay
Producer: Marcus Butler
DoP: Danny Ruhlmann

Music & Sound: Song Zu
Musical Director: Ramesh Sathiah
Composer: Adrian Sergovich
Sound Designer: Simon Kane
Sound Producer: Katrina Aquilia

Post Production: White Chocolate

Client: Open Colleges
Executive General Manager – Customer Experience: Jeff Lim
Senior Marketing Manager: Odette Mulqueeney