Wellgrove, the new over-the-counter health and wellness brand from the makers of Australia’s award- winning Cobram Estate extra virgin olive oil, has launched in Australia with a new campaign via Steve Minon, highlighting all the antioxidant power of the olive tree and olive leaf extract.
Asking consumers to ‘Get Wellgrove this winter’, the marketing initiative kicked-off with a 15 second TVC this past weekend on television networks 7, 9 and 10. The campaign, with creative led by Minon and directed by Frazer Bailey of PlayTV, will run across key TV programmes in coming weeks with the campaign extending outdoors with bus wraps in Sydney and tram wraps in Melbourne, along with further advertising in digital and lifestyle, health and wellness magazines.
The campaign focuses on city health, highlighting a commuter travelling to work on a busy bus.
Says Tim Smith, executive director, Wellgrove: “Keeping healthy and well during the winter period is a high priority for busy Australians. Supporting a healthy immune system is key, especially when commuting to and from work.”
Developed by Australia’s largest olive farmer, Boundary Bend, Wellgrove is made using fresh, sustainably-farmed leaves exclusively sourced from Boundary Bend’s 2.5 million olive trees, utilising a small but growing share of the 7.5 million kilograms of olive leaves they ‘produce’ each year.
Studies have long shown the incredible health benefits of olive oil and now, following years of research and development, Wellgrove further harnesses the immune support abilities of nature’s amazing product, the olive tree.
The Wellgrove range of all-natural Australian products are available nationally in Chemist Warehouse and other leading pharmacies, health food stores and Coles Supermarkets in the vitamin section.
Creative: Steve Minon
Production Company: Play TV
Post Production Company: The Empire Post
Outdoor: Brands to Life
Media agency: Hotglue
PR agency: Liquid Ideas