OH F*CK! EASYFLOWERS launches fresh new campaign via The Core Agency


The Core Agency has created a new integrated campaign for EASYFLOWERS after being appointed by the online retailer without a pitch.


The independent Sydney creative agency secured the win last year based on its work for other pure play brands.

With its national office in Adelaide, EASYFLOWERS is one of the largest floral networks in Australia, bringing together over 300 local florists to deliver fresh flowers across Australia, same day. Now in its 20th year, EASYFLOWERS continues to build on its track record of growth with a new core idea and integrated campaign.

The campaign features TV, print, digital and social. The 30-second commercial went live on Sunday and highlights how easy it is to forget a loved one’s birthday, yet how easy it is to rectify with same day flower delivery from EASYFLOWERS.

Says Jon Skinner, founder and creative partner at The Core Agency: “It’s fantastic to be working with the EASYFLOWERS team – people who clearly believe in the power of creative advertising to drive their business forward. There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for EASYFLOWERS.”

Says Jacob White, deputy CEO at EASYFLOWERS: “We’re thrilled to partner with The Core Agency. They have extensive experience with digital brands and have created a fantastic campaign to communicate our message. The EASYFLOWERS brand has long been considered Australia’s easy choice for delivering love in the form of flowers and we’re confident the team’s energy and creativity will keep us relevant with existing audiences, as well as engage new generations of customers to come.”

The agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, Evergreen Garden Care and Elders Insurance.

CEO: Jason Squire
Deputy CEO: Jacob White

Agency: The Core Agency
Founder & Creative Partner: Jon Skinner and Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Max Whitehouse
TV Producer: Bill Doig

Production Company: AIRBAG
Director: Ariel Martin
Executive Producer: Alex Tizzard
Line Producer: Megan Ayers
DOP: Aaron McLisky

Media Agency: Wavemaker
Client Director: Leonora Beresford
Client Executive: Kellie Patrick

Edit House: ARC Edit
Editor: Phoebe Taylor
Conform: White Chocolate
Sound House: Rumble Studios
Sound Designer: Cam Milne
Sound Producer: Katie Harper

Photographer: Steve Greenaway

OH F*CK! EASYFLOWERS launches fresh new campaign via The Core Agency