OH F*CK! EASYFLOWERS launches fresh new campaign via The Core Agency
The Core Agency has created a new integrated campaign for EASYFLOWERS after being appointed by the online retailer without a pitch.
The independent Sydney creative agency secured the win last year based on its work for other pure play brands.
With its national office in Adelaide, EASYFLOWERS is one of the largest floral networks in Australia, bringing together over 300 local florists to deliver fresh flowers across Australia, same day. Now in its 20th year, EASYFLOWERS continues to build on its track record of growth with a new core idea and integrated campaign.
The campaign features TV, print, digital and social. The 30-second commercial went live on Sunday and highlights how easy it is to forget a loved one’s birthday, yet how easy it is to rectify with same day flower delivery from EASYFLOWERS.
Says Jon Skinner, founder and creative partner at The Core Agency: “It’s fantastic to be working with the EASYFLOWERS team – people who clearly believe in the power of creative advertising to drive their business forward. There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for EASYFLOWERS.”
Says Jacob White, deputy CEO at EASYFLOWERS: “We’re thrilled to partner with The Core Agency. They have extensive experience with digital brands and have created a fantastic campaign to communicate our message. The EASYFLOWERS brand has long been considered Australia’s easy choice for delivering love in the form of flowers and we’re confident the team’s energy and creativity will keep us relevant with existing audiences, as well as engage new generations of customers to come.”
The agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, Evergreen Garden Care and Elders Insurance.
Client: EASYFLOWERS
CEO: Jason Squire
Deputy CEO: Jacob White
Agency: The Core Agency
Founder & Creative Partner: Jon Skinner and Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Max Whitehouse
TV Producer: Bill Doig
Production Company: AIRBAG
Director: Ariel Martin
Executive Producer: Alex Tizzard
Line Producer: Megan Ayers
DOP: Aaron McLisky
Media Agency: Wavemaker
Client Director: Leonora Beresford
Client Executive: Kellie Patrick
Edit House: ARC Edit
Editor: Phoebe Taylor
Conform: White Chocolate
Sound House: Rumble Studios
Sound Designer: Cam Milne
Sound Producer: Katie Harper
Photographer: Steve Greenaway
18 Comments
Art director might wanna check the artwork. theres a very thin stroke around the logo/link.
Killing it Ariel 🙂
I get it. It’s funny because they forgot their kid hurhurhur
Duncan seems to be in every ad.
The Mac attack is back… love it.
Relevant and funny.
I don’t know why you find it funny that a self-absorbed mother leaves her son in the driveway. If it were her daughter, every woman in Australia would be up in arms !
You will find that the self absorbed father also leaves his son in the driveway. In case you didn’t notice
Or short haired daughter
Obviously HE is ruled by the female in the passenger seat because when SHE indicates we’re all go to go, HE goes and when she gasps, HE stops to find out why. You females claim ownership of the children from the moment of their birth, so I reckon HE feels like a sperm donor (as will be evident in divorce) and believed that SHE made sure ALL the children were on board. The bottom line … SHE is clearly a BAD mother (I take it the children came from her).
Your ad is not funny. Making a joke out of neglecting your own child while sending flowers to your mother is not only stupid; it is also, not a laughing matter.
Absolutely Margaret, I came here to say exactly this.
Not only not funny but cruel. I would never order any products from a company who would use a child in such a horrible way
Well said… thank you !!
This ad is appalling!!!! Another way of making children feel small and irrelevant. So selfish! Certainly won’t be buying flowers from you ever
This ad should be banned. The trauma triggers of being forgotten and neglected as a child is hige
As a Billy myself, and the pun of many jokes about Billy, I can’t help wondering why little Billy didn’t get into the car. Why did he just stand there like a big dummy? Was he waiting for a personal invitation to get in the car? We don’t know and probably never will, but I do like this ad, particularly the extended version with Granny in it. A followup ad would be good, where they come back to Billy. Needs some closure.
Maybe Mum and Dad could return home and little Billy is standing in the driveway holding a big bunch of EasyFlowers? Billy says I didn’t get in the car as I was waiting for Granny’s flowers to arrive? Maybe this is why I’m not in advertising!!!!