Ogilvy Melbourne promotes GAD Danielle Chapman to the role of managing partner

Ogilvy Melbourne promotes GAD Danielle Chapman to the role of managing partner

Ogilvy Melbourne has bolstered its leadership team, promoting Danielle Chapman to the role of managing partner.


Chapman, who joined Ogilvy Melbourne almost three years ago, was previously group account director responsible for some of the agency’s biggest clients, most recently leading the Mondelēz creative account.

Says Gavin MacMillan, managing director, Ogilvy Melbourne: “We are truly excited about Dan joining our leadership team. She has built a reputation as being creatively driven but also commercially minded. Combined with exceptional human and leadership qualities, this makes her a great asset to have on our team.”

With a career spanning more than two decades, Chapman’s experience includes tourism, financial services, telecommunications and FMCG. She has worked with some of Australia’s biggest brands such as Cadbury, Telstra, Garnier, James Boag, Peters and PZ Cussons. Prior to joining Ogilvy, she held senior roles at Publicis Mojo, GPY&R and CHE.

In her new role Chapman will continue to head the Mondelēz creative account and take a leading role in the agency’s growth in mass personalisation blending creativity, data and technology.

Says Michael McEwan, managing director, Ogilvy Melbourne: “We believe Dan will add great value not only to our leadership team but to the agency as a whole. She has great empathy and understanding towards the needs of our clients and great rapport with all our people. This is a much-deserved promotion.”

Says Chapman: “I’m very excited to be joining Ogilvy Melbourne’s leadership team. Together the leadership team has a clear and focused vision for the agency and its clients, one that’s both creative and results driven.

“Ogilvy Melbourne has deep wealth of talent and a great portfolio of brands. I am looking forward to being part of the agency’s ongoing success story.”

Ogilvy Melbourne is part of WPP AUNZ, Australasia’s leading creative transformation company.

(Pictured L-R: Gavin MacMillan, Managing Director, Ogilvy Melbourne; Michael McEwan, Managing Director, Ogilvy Melbourne; Danielle Chapman, Managing partner, Ogilvy Melbourne; David Ponce de Leon, ECD, Ogilvy Melbourne)