Ogilvy Australia encourages LinkedIn community to wear a mask with #OurNewJob initiative
Ogilvy Australia has utilised LinkedIn to launch a new initiative called #OurNewJob to normalise wearing a mask in public.
#OurNewJob came out of the Ogilvy executive creative director, Gavin McLeod, catching public transport on his way into the office and feeling like a bit of an idiot as he was the only one wearing a mask.
Says a spokesperson from Ogilvy: “The truth is that we all feel self-conscious wearing a mask as it’s not a natural behaviour for many Australians. But, the science shows that wearing masks in public where social distancing is difficult can make a big difference in arresting the spread of COVID19.
“So, we decided to do something about it by heroing mask wearing in the place where everyone goes out of their way to portray themselves in a professional manner – LinkedIn.”
The Ogilvy team came up with a clever hack, whereby updating your current job description to Mask Wearer automatically notifies your LinkedIn network so that everyone sees the important message about wearing a mask. By replacing your profile pic with one of yourself wearing a mask, the agency hopes it will start to normalise mask wearing.
Ogilvy is asking the LinkedIn community to show their support for #OurNewJob by changing their profile pic, updating their job description to help spread the word and wearing a mask when they need to.
For details on how to get involved, visit https://www.ogilvy.com.au/ournewjob
24 Comments
I get that masks are important. But this feels superficial to me… It lacks a real ballsy behaviour changing thought that the punters will actually care about.
“So, we decided to do something about it by heroing mask wearing in the place where everyone goes out of their way to portray themselves in a professional manner – LinkedIn.”
LinkedIn, that absolute bastion of anti-mask sentiment and HR-unapproved thought?
Then again, this might look quite nice next to my “I stayed home” badge.
Of course it’s superficial. It’s virtue signalling and nothing more.
To all the people who have actually lost their jobs.
Jeez you’d wanna hope not a single one of them is caught out in any public areas not wearing a mask…
Such an Ogilvy idea. If you work at Ogilvy you can take that as a compliment. If you work anywhere else you know what I mean.
Yeah I’m calling because you did that really cool thing where everyone during a pandemic wore a mask. So brave.
Do that for me.
What happened to their old jobs?
this is so trite. a bunch of entitled, employed agency folks virtue signalling on LI and CB – nothing new there…
why don’t you guys go make some good work instead? oh wait
uhh is it just me or are some of those masks drawn on in MS paint
Ever since being let go from Ogilvy I’ve been searching for my next role. It’s hard in a pandemic, but thankfully there was a big business with a heart who offered me exactly what I needed. #ournewjob it’s great. The mask never gets dirty as I can’t afford to eat, and it covers everything but my sad tear fillled eyes.
In all seriousness though, this is the most creative thing Ogilvy have put out this year.
It’s not going to win any awards. But may get people to #BloodyWearAMask
Why would any member of the general public wear a mask because they saw some ad person doing it? Last time I looked we’re the least trusted professionals in the country. Hardly role models for the common man.
https://au.finance.yahoo.com/news/australian-jobs-most-and-least-trusted-by-aussies-011133770.html
Using a platform that people use to look for work, at a time when so many are out of work and posting about looking for work on said platform, to make wearing a mask your “new job” to let the same people on said platform know what they should do.
Good grief. The road to hell really is paved with good intentions.
I just made it mandatory. Easy. No need to advertise.
Sorry to these people.
That’s not a hack, that’s just how LinkedIn works.
If I was an Ogilvy employee I would be so embarrassed to be forced into this.
Hold my beer.
Since the ruby princess, we’ve been looking for a partner to help us manage this virtually unknown pandemic. Thank you Ogilvy, you’ve helped us avoid a Victorian situation
Ripping the mobile data for cancer idea by JWT two years ago. Come on people.
We’re a month into mandatory wearing of masks in Victoria. Everyone fucking knows about the masks at this point. What do these people expect changing a Linkedin display photo to do at this point??
“The truth is that we all feel self-conscious wearing a mask…”
Do we? That’s probably one of the last reasons why people don’t wear a mask. Talk about reaching…
I approve this ad
Baskborlfrynpan