Ogilvy Australia appoints Saurin Worthington to the newly created position of head of media
Ogilvy Group Australia has today announced the appointment of Saurin Worthington (centre) to a newly created national role, as the agency looks to drive deeper collaboration between media strategy, creative and planning and broaden its client offering.
Effective immediately, Worthington starts at Ogilvy as head of media. However, according to Ogilvy Australia CEO, David Fox, her remit has “more focus on championing media opportunities across the Group and collaborating with strategy, planning and creative leads to sell Ogilvy’s creative product, than media buying.
“Clients need and want seamless business solutions and look to their agency as providers of total collaboration between creative, media strategy and planning units. As we continue to grow our media capabilities and integrated offering in response to client demand, expanding our team and bringing in the right skills has become vitally important.
“Having Saurin on board will take Ogilvy’s unified media and creative offering to a new level. Working alongside the creative teams nationally Saurin will ensure we combine, strategic, creative and media, in every response presented to our clients.”
Says Worthington: “My role is about designing better creative product for Ogilvy and our clients, working positively and collaboratively with partner media agencies and working with media owners for stronger brand integration & content creation.
“In order to have closer relationship with the consumer we need an intimate understanding of what each media owner and their platforms can deliver for our clients. Together we will gain learnings that will allow us to optimise the creative expression & ROI performance which I am particularly passionate about.
“I love working alongside my creative colleagues and the media to design creative experiences that evoke action. I can’t wait to get going and start the conversations.”
Bringing a mix of traditional, creative, digital and social experience to the new role, Worthington has an enviable track record integrating media into client marketing campaigns.
Most recently with the Media Store as COO/executive business director, Worthington’s 30-year career has spanned big and small, full-service and media specialist, multinational and independent agencies in Australia.
Prior to the Media Store she spent nearly two decades with Starcom/Leo Burnett rising to the role of national business director. Prior to that she held the role of account services director at The Silver Partnership.
Worthington brings to her new role a broad range of client and industry experience including luxury goods (Lexus); Retail (including Woolworths, Metcash and Petbarn); plus Finance, FMCG, Government and Travel industries among others.
(Pictured L-R: Derek Green, ECD, Saurin Worthington, head of media, David Fox, CEO Ogilvy Australia)
5 Comments
Good call Ogilvy. Saurin is a great hire and this positioning (of media) is perfect for a creative agency. Plus – I think this is really good news for clients!
Finally a creative agency who gets how to use a media person correctly in a role in a creative agency. Saurin is a great hire – well done Ogilvy. Smart move.
Good hire and good move. Be watching with interest.
Hire and fire, fire and hire – and still no big business wins in a few years. Let’s hope this great appointment changes things.
It’s funny they hire someone, hoping the business will improve. When in reality, all they need to do is remove some of the existing dead weight.