Ogilvy announces new leadership for Ogilvy One

Ogilvy announces new leadership for Ogilvy One

Ogilvy has today announced new global leadership for Ogilvy One.


Moving forward, Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients. Kent Wertime, a seasoned Ogilvy executive, has been appointed as the global CEO of Ogilvy One. With nearly 25 years at Ogilvy, Kent previously led Ogilvy One in Asia and has since held various leadership positions. He will continue in his most recent role as Co-CEO for Ogilvy APAC.

Ogilvy One’s leadership team includes Roberto Fara, who will take on an expanded role as the global creative experience lead for Ogilvy One and will retain his role as chief creative officer of Ogilvy Spain, along with Rajesh Midha (NoAm), Clare Lawson (EMEA & chief client officer), Ab Gaur (APAC & CEO of Verticurl; global chief data and tech officer, Ogilvy), Mauro Caggiano (LATAM), Jason Davey (AUNZ), Ravi Pal (CTO), and Nate McNabb (global partnerships).

Ogilvy announces new leadership for Ogilvy One

Locally, approximately 200 people will work within Ogilvy One’s capability in both NZ and Australia, operating closely with the specialist teams at Bower House Digital and Verticurl to include their data and marketing technology expertise into Ogilvy’s offering to clients. Ogilvy’s chief experience officer Jason Davey (pictured above) will lead Ogilvy One across Australia and New Zealand, alongside a number of other senior Ogilvy leaders, ensuring all existing clients can access the expertise offered by Ogilvy One.

Says Davey: “We’ve already made some great strides in the last 12 months in bringing together our capabilities for a few clients, but now is the time to accelerate taking the powerful combination of capabilities we’ve assembled as Ogilvy One to our clients in Australia and New Zealand.

“In a tight economic market, there’s an increasing need for brands and businesses to engage meaningfully with their customers. Ogilvy One helps brands design distinctive relationships with their customers, led by creativity, powered by data, supercharged by Ai and built to cut through the clutter of cookie-cutter approaches we see out there. Our expertise in building distinctive brands sets us apart from the consultancies and other agencies.”

Brands that create a positive relationship with a consumer are 3x more impactful than brands that don’t. Ogilvy One offers a range of services to design relationships that are truly reflective of brands: customer acquisition, service design, continuous commerce, and CRM and loyalty. This offering is underpinned by a unified global technology backbone powered by Verticurl, a leading marketing technology services agency Ogilvy acquired in 2013. Ogilvy One has approximately 3,800 specialists around the world spanning strategy, creative and design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI among other areas. Ogilvy One currently works with a broad range of B2C and B2B clients including some of the world’s most iconic brands such as IBM, Mondelēz, Nestlé, Unilever, The Coca-Cola Company, Verizon, and Enterprise, as well as regional and local clients.

Says Devika Bulchandani, global CEO of Ogilvy: “When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands.”

Says Wertime: “Over the last decade, companies invested heavily in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role. Today’s consumers, choose their points of interaction with brands, from discovery to purchase, and dictate more of the relationship. With a deep understanding of brands and full-dimensional view of consumers coupled with award-winning creativity and a strong data and technology backbone, Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”