Ogilvy announces new leadership for Ogilvy One
Ogilvy has today announced new global leadership for Ogilvy One.
Moving forward, Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients. Kent Wertime, a seasoned Ogilvy executive, has been appointed as the global CEO of Ogilvy One. With nearly 25 years at Ogilvy, Kent previously led Ogilvy One in Asia and has since held various leadership positions. He will continue in his most recent role as Co-CEO for Ogilvy APAC.
Ogilvy One’s leadership team includes Roberto Fara, who will take on an expanded role as the global creative experience lead for Ogilvy One and will retain his role as chief creative officer of Ogilvy Spain, along with Rajesh Midha (NoAm), Clare Lawson (EMEA & chief client officer), Ab Gaur (APAC & CEO of Verticurl; global chief data and tech officer, Ogilvy), Mauro Caggiano (LATAM), Jason Davey (AUNZ), Ravi Pal (CTO), and Nate McNabb (global partnerships).
Locally, approximately 200 people will work within Ogilvy One’s capability in both NZ and Australia, operating closely with the specialist teams at Bower House Digital and Verticurl to include their data and marketing technology expertise into Ogilvy’s offering to clients. Ogilvy’s chief experience officer Jason Davey (pictured above) will lead Ogilvy One across Australia and New Zealand, alongside a number of other senior Ogilvy leaders, ensuring all existing clients can access the expertise offered by Ogilvy One.
Says Davey: “We’ve already made some great strides in the last 12 months in bringing together our capabilities for a few clients, but now is the time to accelerate taking the powerful combination of capabilities we’ve assembled as Ogilvy One to our clients in Australia and New Zealand.
“In a tight economic market, there’s an increasing need for brands and businesses to engage meaningfully with their customers. Ogilvy One helps brands design distinctive relationships with their customers, led by creativity, powered by data, supercharged by Ai and built to cut through the clutter of cookie-cutter approaches we see out there. Our expertise in building distinctive brands sets us apart from the consultancies and other agencies.”
Brands that create a positive relationship with a consumer are 3x more impactful than brands that don’t. Ogilvy One offers a range of services to design relationships that are truly reflective of brands: customer acquisition, service design, continuous commerce, and CRM and loyalty. This offering is underpinned by a unified global technology backbone powered by Verticurl, a leading marketing technology services agency Ogilvy acquired in 2013. Ogilvy One has approximately 3,800 specialists around the world spanning strategy, creative and design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI among other areas. Ogilvy One currently works with a broad range of B2C and B2B clients including some of the world’s most iconic brands such as IBM, Mondelēz, Nestlé, Unilever, The Coca-Cola Company, Verizon, and Enterprise, as well as regional and local clients.
Says Devika Bulchandani, global CEO of Ogilvy: “When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands.”
Says Wertime: “Over the last decade, companies invested heavily in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role. Today’s consumers, choose their points of interaction with brands, from discovery to purchase, and dictate more of the relationship. With a deep understanding of brands and full-dimensional view of consumers coupled with award-winning creativity and a strong data and technology backbone, Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”
15 Comments
Long live the patriarchy!
Was just thinking that!
Hold My Beer
Is the ONE a reference to the number of women?
Wow, great to see so much diversity! With almost all white men featured in the image and article, Ogilvy One should be embarrassed and ashamed. Not proud enough to write a press release.
Certainly doesn’t scream gender equality.
well the global female CEO of ogilvy seems to be okay with this…
so I guess maybe we can all just agree that they were the best candidates for the job and wish them well.
that be nice ey.
The female CEO of Ogilvy Australia also seems to have approved this
Its not a good look is it.
But, its a Q of Meritocracy vs. Diversity. Hiring the best candidate for a leadership position should always be the primary goal. But I would have hoped that they tried really really hard to seek out more women as potentials candidates for these appointments, pushing past systemic barriers and biases
are still crushin it, I see.
“There’s an increasing need for brands and businesses to engage meaningfully with their customers.” Did anyone tell this boys club that women hold the majority of purse power? (Clients know this too, by the way).
“Why aren’t more women on judging panels?”, “Why aren’t more women in leadership?” “Why didn’t you interview more senior women for this article?”. The female senior talent pool is dry. This image represents the symptom not the problem. “Where are the women going and why?” should be the questions we focus on.
Make the prerequisites skills-based and you’ll naturally attract diverse talent. Make the prerequisites diversity-based and you’ll attract white, privileged, privately-educated women. Nothing wrong with that, but let’s talk about diversity beyond gender.
How diversity should work: Ignoring someone’s background, race or gender to hire the best talent for the role.
How it currently works: Ignoring someone’s talent to hire the best race, background or ethnicity to look good on paper.
There is literally no boys club in advertising. However there are literally more than several women’s clubs, for example chicks in advertising, the aunties, f*ck the cupcakes and business chicks are exclusively female clubs.
There is literally no boys club in advertising.
I think the point is that, by default, the entire thing is a boys club.
But, it is unfortunate for the boys that aren’t part of the club – didn’t go to private school, dont have an MCG membership, aren’t ‘in’ the circle. They need initiatives and opportunities to break into things too. I’ve seen scholarships, funding, accelerator programs that I want to do, then I click on them and its female/non binary only. We need pathways for all