Officeworks makes Christmas more meaningful in newly launched campaign via AJF Partnership
Officeworks has launched its 2017 Christmas campaign via AJF Partnership, which encourages Australians to think more about what they choose to gift loved ones this festive season, by highlighting that ‘there’s more in every gift’, with a gift from Officeworks.
The TVC features a modern extended Australian family unwrapping gifts such as camera for a new ‘point of view’, an art set to ‘open the mind’, a Fitbit to ‘believe anything is possible’.
The campaign aims to inspire people to think differently about gift giving, and position Officeworks as a destination for more thoughtful gifts that can have meaning beyond Christmas Day.
Says Karl Winther, national marketing manager, Officeworks: “Officeworks has a wide range of creative gifts that are full of potential to broaden minds, inspire imaginations, or open up a world of possibilities, all at the lowest prices guaranteed.”
The integrated marketing campaign is rolling out across TV, cinema, digital, radio, press and magazine advertising, as well as PR, catalogues, social media, online, CRM and in-store with the support of agency partners AJF, Columbus, Haystac, Initiative, AKQA, Track and Tribal.
Client: Officeworks
Agency: AJF Partnership
Executive Creative Director: Andrew Foote
Creative Director: George Freckleton
Senior Art Director: Dillon McKenna
Senior Copywriter: Simon Gross
Agency Producer: Erica Frick
Group Account Director: Susan Bird
Account Director: Xavier Hogan
Account Manager: Bonnie Olsson
National Marketing Manager: Karl Winther
National Advertising Manager: Simon Davenport
Advertising Coordinator: Laura Ferronato
Production Company: Filmgraphics
Director: Ariel Martin
Executive Producer: Anna Fawcett
DOP: Shelley Farthing-Dawe
Post Production: The Editors – Melbourne
Editor: Grace Eyre
Sound: Final Sound
2 Comments
Nice strategy. Where’s the ad?
wow the same camera move over and over again