Officeworks launches new ‘Gifts for Imagineers’ campaign via XYZ Studios and AJF Partnership


xyz.officeworks.still.jpgXYZ Studios’ Luca&Sinem have led production on Officework’s new Christmas campaign, “Gifts for Imagineers” via AJF Partnership.

It follows Alice, a young aspiring adventurer, as she is sent on a festive treasure hunt by her adoring Grandpa. Upon discovering her gift, Alice turns the tables, and it’s Grandpa who must now follow her clues.

Creative Agency – AJF Partnership

Executive Creative Director – Andrew J Foote

Creative Director – Michael Skarbek

Senior Copywriter – Simon Gross

Senior Art Director – Dillon McKenna

Account Director – Xavier Hogan

Account Manger – Rua Werry

Agency Producer – Erica Frick

Production – XYZ Studios

Directors – Luca&Sinem

Executive Producer – Garett Mayow

CG Lead – Tim Murphy

Lighting – Nathan Mitchell, Steven Cheah, Tim Murphy

Modelling – Gina Moore, Nur Diker, Jacques Dell

Rigging – Ozgur Aydogdu, Gina Moore

Animation – Marco Palmieri, Sinem Vardarli, Heath Pagram, Stevie Watkins

Compositing – Luca Schenato

Editor – Sinem Vardarli

Colourist – Daniel Stonehouse

Post Production – Crayon

Post Production Producer – Douglas Pope

Post Production Executive Producer – Gabe Russo

Sound – Final Sound

Music Composer – Paul Ruske

Audio Post Producer – Laura Hesse