Officeworks is Santa’s First Stop in new animated Christmas campaign via AJF GrowthOps

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Officeworks and AFJGrowthOps have launched a new integrated marketing campaign for Christmas, showing Officeworks as ‘Santa’s First Stop’ for thoughtful gifting this year.


The new TVC playfully depicts the joy and magic of Christmas. Joining Santa in this animated TVC are some of everyone’s favourite Christmas characters, who help show the wide range of gifting options at Officeworks. Whether it be creative or home gifts with Sandra Claus, or Rudolph to help find gifts for gadget lovers and the young at heart, the campaign makes Christmas shopping an easy, enjoyable experience for every shopper this season.

The campaign is supported with the return of the popular AR Santa experience, via a Legomasters Christmas Special media partnership, a new Snapchat Santa Game & Lens, an online gift finder and a ‘Guess the gift’ competition running on owned social media channels.

Says Jessica Richmond, general manager marketing, data and insights, Officeworks: “We know Australians are very much looking forward to Christmas this year and the chance to spend time with loved ones. We hope our campaign inspires our customers to find the perfect thoughtful gift from our wide range of art supplies and craft, technology and gaming products or from our Print & Create services.”

The national Christmas campaign will run across TV, radio, print, digital and social media, OOH, catalogue and in-store.

Also in market is the Officeworks’ ‘Price Beat Black Friday’ campaign ahead of Cyber Weekend, highlighting the great value Officeworks offers to customers through its Price Beat Guarantee.

This Christmas, customers can choose to shop online 24 hours a day, with contactless click & collect service options or contactless deliveries as well as in the 167 store network across the country.

Creative Agency: AJF GrowthOps
Media Agency: Initiative
Social & Digital Agency: Reprise