Officeworks is asking Australian students what they’re most looking forward to at school this year with a new campaign via CHEP.
Casting 12 students, one from each year level, the TVC shows how back to school looks different for everyone and the role Officeworks plays as the ultimate back to school shopping destination with a wide product range, value and great service.
Says Jess Richmond, general manager marketing and insights, Officeworks: “This back to school we wanted to celebrate all the individual feelings children have towards school, showing the natural moments of excitement, nervousness, and everything in between.
“Whether it’s starting school for the first time or entering high school and navigating the changing technology needs, Officeworks is here to help parents and students get everything they need at the best value and at low prices.
“Following recent years of uncertainty around returning to school, we hope our campaign brings joy and the promise of big things to come for all students on their education journey.”
Says Glen Dickson, deputy chief creative officer, CHEP: “Heading back to school fills kids with all kinds of feelings, hopes and dreams. It’s a big thing for them. Officeworks is the number one destination to get all set up for the exciting challenges and triumphs of all sizes ahead.”
The campaign also promotes Officeworks’ School List Service, Bring Your Own Device offering and digital Purchase Assistant Tool that makes it easy to find the right device for your child’s school requirements. All are designed to help time-poor parents discover great value and low prices with zero fuss.
The integrated campaign will run across TV, BVOD, OLV, OOH, radio, digital and social media, complemented by a CRM program, PR, influencer engagement and in-store activity.
Media planning and buying: Initiative
Content: Medium Rare
Public Relations: alt/shift/