ODI NUTRITION appoints GLOWBORED PR

PR and communications agency GLOWBORED PR has been appointed by premium children’s nutrition brand Odi Nutrition to lead the company’s Australian PR and communications strategy, supporting the brand’s highly anticipated expansion into the Australian market.

Under the new appointment, GLOWBORED PR will deliver an integrated communications program spanning earned media, thought leadership, corporate profiling, retail communications, and creator engagement, positioning Odi Nutrition as one of the most exciting new entrants in Australia’s rapidly growing children’s nutrition category.

Founded in New Zealand, Odi Nutrition quickly became the country’s fastest growing baby and kids food brand, having built a loyal following for its science-backed, nutrient-dense products developed to support healthy growth and development in children. As the brand prepares to launch nationally across Australia, the communications program will focus on building trust, educating parents, and establishing Odi Nutrition as a credible voice in children’s nutrition.

GLOWBORED PR will work closely with the Odi Nutrition team to amplify the brand’s evidence-based approach to children’s health, while supporting key retail milestones, product launches, and broader business storytelling as the company establishes its Australian presence.

Says Jeremy Hansen, Founder & Managing Director, GLOWBORED PR: “We’re incredibly excited to partner with Odi Nutrition at such a significant moment in the company’s journey. Odi Nutrition has already achieved remarkable success in New Zealand by addressing a genuine need with products grounded in science and nutrition. As the brand enters the Australian market, there is an enormous opportunity to build meaningful conversations around children’s nutrition, educate families, and introduce Australian parents to a brand that is already trusted across the Tasman.”

The appointment further strengthens GLOWBORED PR’s growing portfolio of leading consumer, retail and lifestyle brands, reinforcing the agency’s expertise in launching challenger brands, building category leadership, and delivering integrated communications strategies that drive commercial outcomes.

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