After 10 years Oak launches new ‘Kill Hungrythirsty Dead’ campaign via The Monkeys


10 years after the launch of its first ‘Kill Hungrythirsty Dead’ campaign, The Monkeys Melbourne is back with new work for OAK. The campaign will appear on TV, online and in-store this winter.


The latest commercial in the long-standing campaign takes us back to a familiar fairground, where a plush teddy bear picks up the monologue that character Sergeant John Henry left off.

The self-aware bear reminds us in no uncertain terms that OAK, with its full strength and full flavour, is still the only way to tackle Hungrythirsty.

Says Angela Burr, general manager marketing, Lactalis: “OAK is an incredible brand to have in the portfolio and we are very excited to be launching a new campaign with our long-standing agency The Monkeys.

“OAK has a history of provocative and disruptive creative, and any creative idea for this brand needs to be bold, brave and irreverent. We love the work!”

Says Ant Keogh, chief creative officer, The Monkeys: “This new episode takes a sideways path, picking up on one of the other characters in the OAK universe. A place where even the teddy bears are no-nonsense tough guys.”

The TVC was directed by Leilani Croucher and produced by Revolver/Will O’Rourke, with VFX completed by Heckler.

Client: Lactalis Australia
General Manager Marketing: Angela Burr
Marketing Manager: Tracey Berkeley
Sr. Brand Manager: Bronwyn Phillips

Agency: The Monkeys, part of Accenture Interactive
CEO: Paul McMillan
Chief Creative Office: Ant Keogh
Head of Planning: Mike Derepas
Sr. Art Director: Connor Beaver
Copywriter: Scott Zuliani
Senior Craft Designer: Raph Tamkalis
National Head of Production: Romanca Jasinski
Producer: Emma King
Group Content Director: Jaimee Kerr
Content Director: Jantine Wigboldus
Account Executive Ella Papilion

Production Company: Revolver/ Will O’Rourke
Director: Leilani Croucher
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
DoP: Jeremy Rouse

Editor: Scott Stirling
Edit House: The Glue Society Studios

VFX / Post Production: Heckler
VFX Supervisor: Jamie Watson
Executive Producer: Bonnie Law
Head of 3D: Tom Corbett
Senior Compositor: Bertrand Polivka
2D Supervisor: Ryan Trippensee
3D Artists: Boris Formin & Tim Jarick
Lead Colourist: Greg Constantaras
Senior Flame Artist: Brad Smith
I/O: Daniel Page, Maud Chapuis
Sound: Squeak E Clean Studios
Sound Engineer: Paul Le Couteur
Executive Producer: Ceri Davies

Photographer: Neil Bailey
Executive Producer: Doone Colless
Retoucher: Dave Mercer

After 10 years Oak launches new ‘Kill Hungrythirsty Dead’ campaign via The Monkeys