NZ Police launches post-Christchurch ambient recruitment campaign via M&C Saatchi, Auckland


Screen shot 2011-08-08 at 4.10.43 PM.jpgThis post-Christchurch earthquake campaign via M&C Saatchi, Auckland encourages young Kiwis who want to make a difference to consider becoming a cop.

The work shows real experiences of police officers as stencils on walls near where the events took place. Street artist, Otis Frizzell, stenciled images that incorporated wall angles, rubble, existing dripmarks and a shadow figure rigged to a light, to help bring them to life. Pieces were installed in Auckland, Wellington and Christchurch.

Screen shot 2011-08-08 at 4.26.11 PM.jpgAdshel posters of the stencils included QR codes that not only linked to videos of the officers telling their stories, but also doubled as a map, so viewers could see the location of the artwork. The campaign is supported by online banners which link to relevant video footage.

To view the video footage, or to ditch your career in advertising, visit

Agency: M&C Saatchi, New Zealand

Client: NZ Police

Client Contact: Campbell Moore

Executive Creative Director: Dave KIng

Art Directors: James Bowman, Rene Van Wonderen

Writer: Nicci Doak

Account Team: Christina Mossaidis, Lizzie Yates

Producer: Nick Barnes

Artist: Otis Frizzell