NZ Police launches post-Christchurch ambient recruitment campaign via M&C Saatchi, Auckland
This post-Christchurch earthquake campaign via M&C Saatchi, Auckland encourages young Kiwis who want to make a difference to consider becoming a cop.
The work shows real experiences of police officers as stencils on walls near where the events took place. Street artist, Otis Frizzell, stenciled images that incorporated wall angles, rubble, existing dripmarks and a shadow figure rigged to a light, to help bring them to life. Pieces were installed in Auckland, Wellington and Christchurch.
Adshel posters of the stencils included QR codes that not only linked to videos of the officers telling their stories, but also doubled as a map, so viewers could see the location of the artwork. The campaign is supported by online banners which link to relevant video footage.
To view the video footage, or to ditch your career in advertising, visit newcops.co.nz
Agency: M&C Saatchi, New Zealand
Client: NZ Police
Client Contact: Campbell Moore
Executive Creative Director: Dave KIng
Art Directors: James Bowman, Rene Van Wonderen
Writer: Nicci Doak
Account Team: Christina Mossaidis, Lizzie Yates
Producer: Nick Barnes
Artist: Otis Frizzell
13 Comments
They’re awesome! man I wish we got to do stuff like this in Aus. Well done. Graf artists are gonna have a field day, but at least you got some good shots for the book.
sweet as brew
ahem, maybe you should give some credit to Banksy, this looks exactly like some of his work?
And if any normal citizen was to put up stencil art, they would be fined by the police quick smart.
Never in the field of human history has so much been used by so many to say so little
Glad you guys have picked up on the irony of the NZ Police creating street art reminiscent of Banksy’s police images. This has created brilliant public discussion as we had hoped.
Banksy should fly in and put a couple of bobbies making out next to it.
Ah the irony… fucking awful on so many levels.
enough with the scammy ideas NZ
Yeah look, as a graffiti artist who was going to make it big but was stopped by police when I was 18, I have to say this is fuckkkking awful.
Irony my left one – this is purely sad work. The irony of using an illegal activity to promote the law? Get over yourself.
Where’s the stencil of the police arresting the artist while he sprays the stencil?
i cant wait to see the response from proper street artists at these locations
As someone who lived through the Earthquakes. Christchurch was the city of brotherly love for a year after that, hugging strangers in the street who needed it happened everyday.
What we did ignore were road rules, anyway you could make it to your destination was fairgame.