Australian independent media agency, Nunn Media, has made its most senior hire to date and restructured key roles following a string of business wins.
The Melbourne headquartered agency, which has annual billings of $275 million, has appointed media veteran Matt Crook (left) to the newly created role of head of strategic development, while Sarah Thom (right) has been promoted to head of client service and growth after less than a year as head of commercial.
Crook has many years’ experience in leadership positions across a number of media agencies. He was most recently national CEO and managing partner at AdMatic after spending more than six years at the Dentsu Aegis Network where he was chief strategy officer and CEO of performance and data. Prior to that he was managing director of emitch. At Nunn Media he will oversee strategy, data, technology, activation and digital.
Thom, who joined Nunn Media in August last year, will take on the new role of head of client service and growth with responsibilities for commercial, client services and global independent media agency network, Local Planet. A former general manager at Mindshare Melbourne, she has also held senior roles at Vizeum and Mitchell & Partners.
Both Crook and Thom will report to Matthew Nunn, founder and director at Nunn Media.
Says Nunn: “Matt’s leadership and expertise will be invaluable at a time where clients are facing challenges across media, data, technology and digital. He joins, in this new role, at a pivotal time as we continue to grow and secure new business across sectors. I welcome him to the team.
“In a short space of time Sarah has demonstrated her ability to drive the business forward and work with our clients to help them achieve their objectives. She undoubtedly has the skills needed to help us reach our goal of being a $500 million media agency by 2022 and I’m delighted we have been able to look from within to make this appointment.”
The restructure follows a number of recent business wins for Nunn Media including JB HiFi, 13CABS, American Tourister, Mecca, Hard Yakka, King Gee, Sargon and Smile Direct Club. The agency has also become a shareholder of Local Planet which aligns the largest independent agencies around the world in a referral and pitching capacity. Matthew Nunn has also joined the board. With a network of 54 independent media agencies, Local Planet currently works with 40 international clients across a combined 117 offices in 67 markets.