NRMA Insurance has launched a road safety holiday message with a new out of home campaign from creative studio Bear Meets Eagle On Fire.
The ‘Safe always arrives’ campaign features a series of cinematic images that capture the anticipation of a loved one’s arrival, and will run across rural sites in NSW and Queensland.
The images were created with award winning photographer Simon Harsent, from The Pool Collective.
Says Micah Walker, chief creative officer and founder of BMEOF: “In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon’s shot them beautifully.”
Client: NRMA Insurance
Chief Marketing Officer, IAG: Brent Smart
Marketing Director, NRMA Insurance: Sally Kiernan
Manager, Integrated Comms: Elizabeth Stokes
Agency: Bear Meets Eagle On Fire
Photographer: Simon Harsent
Producer: Cameron Gray
Production Company: The Pool Collective
Post / Retouching: Cream