Non-for-profit creative studio Agency launches new plugin to transform humanitarian crisis


Screen Shot 2015-09-07 at 7.19.17 am.jpgSydney creative studio Agency, a non-profit creative studio that works solely on projects that strive for social good, has launched an online extension to re-humanise the internet.

The Chrome-only extension replaces every written reference to ‘illegal immigrants,’ refugees’ and ‘asylum seekers’ with the word ‘human.’

Agency has released the extension after being moved by the death of Aylan Kurdi, and wanting to help people better connect with the world’s biggest humanitarian crisis.

Says Murray Bunton, executive director, Agency “We, as a nation, can’t be spectators to this global crisis. When you see the image of Aylan Kurdi on the beach you know that it’s time to do whatever we can.

“Human beings fleeing humanitarian crises are often labelled, pre-judged and not afforded the dignity of the legal right to claim asylum.

‘We are all tired of reading articles about “queue-jumpers,” “boat-people” or worse “illegals,”. With a simple browser extension, we have the ability to change the conversation quite literally. To re-humanise our newsfeeds.”

The extension, however, is only a small step.

Says Bunton: “We really want to see a true transformation in the language used about people exercising their human right to claim asylum and fleeing from danger. That’s the real conversation we need to have in Australia.”

The extension is available for download at​