Noel Jones has today launched a new look, crafted by ERD with a launch film created by Magnum Opus Partners.
A big step for the real estate company’s strategy moving forward, the company’s 40 year history sees the logo change so that they can make a change in their clients lives too.
Going through an extensive process of brand discovery with ERD, the brand’s visual language, including logo, fonts, colour palette, imagery and tone of voice have all been refreshed to better reflect the feeling of the brand moving forward.
Magnum Opus Partners was then approached to bring the new brand to life for the launch.
Says Meghan Langton, marketing and communication coordinator corporate office, Noel Jones: “ERD did a fantastic job of bringing the essence of the brand to life with the new look and feel. When we approached Magnum Opus Partners they absolutely loved the new look and found an exciting way to bring it to life through this fantastic launch film.”
Says Jason Cunningham, chairman, Noel Jones: “The new look gives our brand a refresh after 40 odd years, and as stated in the spot, sometimes a change is needed in order to help our clients make a change too. It’s great to finally see the new look come to life and roll out across our offices and the brand identity video.”
Says Mike Allen, executive creative director, Magnum Opus Partners: “When Noel Jones approached us we were pretty excited to get involved. Coming in late is alway a little difficult but ERD layed a great foundation for us to really bring their work to life through the launch film.”
The new-look Noel Jones brand launches today with a launch film across social channels.
Production: Magnum Opus Partners
PR: Magnum Opus Partners