Nilfisk launches a new campaign and tells Australians ‘Don’t be a Vacuumhead’ via MJW
MJW has launched a new film for Nilfisk vacuums which focuses on a family of vacuumheads. Dad, mum, grandma and the two kids struggle to do everyday things with the vacuums on their heads.
It takes a Nilfisk Elite vacuum with advanced filtering to end the suffering and allow the family to lead a normal life.
The film is designed to remind people of just how unhealthy using a vacuum with an average filter can be – like having a vacuum on your head.
Shot by Andres Salmoyraghi, the campaign reflects a short film feel.
Creative Director – Neil Flory
Copywriter – Neil Flory
Snr Art Director – Jon Foye
Snr Designer – Eeuwout Baart
Strategy Director – Scott Davis
General Manager – Ricardo Larriera
Agency – MJW
Director – Andres Salmoyraghi
Producer – Alejandro Rossi Bunge
Production company – Rebolucion
8 Comments
nice one, lads.
This idea was clearly the result of vacuum headed thinking… Tortuously laboured bad gag with worse execution and ordinary production values.
See above.
Funny thing is my take out on this ad is that vacuum cleaners are bad for you not that Nilfisk is particularly good. Could be because practically that he whole ad is take up showing dust, dirt and silly vacuum headed people followed by a mere couple of seconds of actual product and benefit..
Sucks.
This spot dramatizes a wide spread problem with vacuum cleaners in a creative and engaging way. You want to see the 30 second product benefit spot? Watch infomercials you bunch of ghouls.
Thus spot dramatises people and a dog with vacuum cleaners on their head .. Nothing else you vacuum head
Dramatises has no z.. Just like this crap has no idea of. How to effectively communicate the very point of differentiation