Nick Simkins at ADFEST: “What separates good directors from great directors is a unique voice”

Nick Simkins, executive producer at FINCH Australia and jury member for Film Craft Lotus and New Director Lotus. Here, Simkins shares what stood out for him in the ADFEST jury rooms, how FINCH is using AI and conquering the changing world of advertising and what turns a filmmaker into a signed director.

 

Simkins’ list of accolades includes all the awards that matter, Cannes Lions, D&AD, LIA, The One Show, Spikes Asia, Ciclope, ADFEST and AWARD Awards among them.

Says Simkins: “FINCH is somewhere that’s so innovative, and always trying to push themselves, while remaining a humble place, which is what I love about it.”

Simkins cut his teeth at the famous Partizan in London from 2004-2006, before working as a freelance producer and executive producer, except for a six-year stint at Jungle Productions. He joined FINCH in 2020 and became executive producer in 2022.