nib, together with Saatchi & Saatchi, has launched its latest communications campaign.
Recently, private health insurance has been in the spotlight with plenty of debate about its role in the Australian health system and its perceived value. This latest campaign celebrates the additional value nib members receive from their health insurance policies by highlighting how nib supports members in not only those big health moments, but in the little ones too.
Says Chris Donald, head of marketing and products, nib: “Our member-centric campaign aims to showcase the range of benefits of having health cover with nib.
“From discounts on everyday items and experiences members can access through nib Rewards, instant access to know just how much you have left to claim for services (with the nib app) or the option for a more comfortable recovery from surgery in your own home, nib is here to support our members.”
The campaign is supported by TV, digital video, digital display, mobile, social, OOH and in-store communications.
Creative Agency: Saatchi & Saatchi Australia
Production Company: Prodigious