Nexba taps DO. ANZ for creative and media duties

DO. ANZ has been appointed as the creative and media agency for Australia’s ‘better-for-you’ beverages brand Nexba, marking a new chapter in the brand’s evolution.

The partnership spans creative, media, social, influencer, sampling and retail activation – with DO tasked to support Nexba’s growth ambitions.

At the heart of this association is a shared vision to build long-term cultural relevance and distinction, positioning Nexba as the most preferred healthy hydration brand.

Says Paul Coles, Partner and Managing Director, DO. ANZ: “This is a brilliant opportunity to partner with a brand that helped define an entire category. To support Nexba in realising their next stage of growth is an absolute privilege and we are excited about the new partnership.”

For DO. ANZ, the partnership brings together two trusted brands, united by a desire to disrupt category conventions. Together, Nexba and DO are setting out to create a distinctive new chapter for the better-for-you beverage category.

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