New Zealand Police launches most entertaining police recruitment video yet via Ogilvy NZ


Zion_hero_1.jpgNew Zealand Police need to attract hundreds of new recruits – a diverse range who can form a team that represents and understands all communities of New Zealand. So, Ogilvy and the NZ Police have teamed up to make this fast-paced recruitment video that speaks to a wide variety of New Zealanders. But, how do you choose a singular spokesperson when you’re trying to talk to everyone? You don’t.

That’s why this recruitment film features over 70 actual cops. The Police band, Police dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns and the police commissioner Mike Bush, all put their hands (or paws) up to be involved in the video to encourage New Zealanders to join NZ Police.

WillieDancer Hero_2.jpgSays Bush: “New Zealand Police are striving to increase our overall staff numbers over next three years to meet our objective of being the safest country, and to deliver on the Government’s signalled staffing increase.”

Says Karen Jones, deputy chief executive public affairs: “We want to attract people who bring their own skill set, like problem solving and working in a team, and who are fit, or prepared to get fit. Most importantly we want people who care about making our communities safe.

Tyre Girl_hero 3.jpg“There are more than 30 different career paths within New Zealand Police and we will invest time in training these people to ensure they have the skills to handle any situation.”

Says Lisa Fedyszyn, group creative director, Ogilvy NZ: “It was an extremely fun, yet at the same time, challenging project to bring to life. There were many important puzzle pieces we kept moving around to guarantee we delivered the right message with the right tone.”

Says Regan Grafton, executive creative director, Ogilvy NZ: “We believe this video celebrates the kind of recruits New Zealand Police want on their team – ones who bring their own unique and diverse qualities, skills and quirks to the job.”

The three minute video directed by Damien Shatford from The Sweet Shop, has been released on the New Zealand Police Facebook page, and recruitment site, with different durations rolling out in coming weeks over other media.

Agency: Ogilvy & Mather, New Zealand

Client: New Zealand Police.

Deputy Chief Executive: Karen Jones

Strategic Communications Manager: Jane Archibald

Senior Marketing Advisor: Helen Flannery

Media Support: Garry Boles

Executive Creative Director: Regan Grafton

Group Creative Director: Lisa Fedyszyn

Group Creative Director: Jonathan McMahon

Art Director: Sam Henderson

Copywriter: Kent Briggs

Design Director: Danny Carlsen

Design Producer: Dave Preece

Head of Operations: Siobhan Burke

Agency Film Producer: Steen Beech

Executive Director: Wendy Schrijvers

Account Director: Christina Opferkuch

Planning Director: Ben Fielding

Group Media Director: Denelle Joyce

Digital Media Manager: Nick Pickering

Media Manager: Stephen May

Production Company: The Sweet Shop

Director: Damien Shatford

Executive Producer: Ben Dailey

Managing Director: Fiona King

DOP: Andrew Stroud

DA: Alistair MacDonald

Senior Editor: Ben Marshall

Head of Post Production: Martin Spencer

Colourist: Dave Gibson

Sound: Liquid Studios

Executive Producer: Tamara O’Neill

Head Composer: Peter van der Fluit

Senior Sound Engineer: Craig Matuschka