New York City Football Club launches new online platform ‘myNYCFC’ via Droga5 NY and Hush

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NYCFC_1.jpgDroga5 has just launched its first project for New York City Football Club, an online platform called myNYCFC.

Not only does it officially kick off Droga5 NY’s creative partnership, but it is also the first opportunity for New Yorkers to interact directly with the team. The online platform allows fans to contribute to the creation of the new soccer team’s official badge by submitting design ideas via a customizable badge creator at

NYCFC_2.jpgAs the representation of a soccer team’s founding history, NYC FC’s badge will be a key element of the team’s identity. By asking New Yorkers to provide inspiration via their own personal badge submissions, New York City’s newest sports team seeks to get its hometown and its fans involved in a lasting and meaningfulNYCFC_4.jpg way.


As some of the first to use the myNYCFC platform, iconic New York businesses and personalities including Betsey Johnson, Brooklyn Bowl, the Alliance for Coney Island, Papaya King, Bond Street Chocolates, Zabar’s and many more have provided the first badges, viewable here.NYCFC_5.jpg

The platform launches today and will remain open for submissions through March 2014, after which all fans’ individual badges will be compiled into a permanent piece of artwork to commemorate the club’s founding.

NYCFC urges all New Yorkers to take part in this historic club NYCFC_6.jpgaddition to Major League Soccer by visiting the site and creating a badge.

Client: New York City Football Club

Campaign: myNYCFC


Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Directors: Rick Dodds / Steve Howell

Art Director: Alexander Nowak

Copywriter: Feliks Richter

Designer: Rich Greco                 

Head of Integrated Production: Sally-Ann Dale

Head of Art Production: Cliff Lewis

Interactive Producer: Ernie Klein

Producer: Kelsey Sundberg                                           

UX Director: Kathrin Hoffman

UX Designer: Lily Cho

Technical Director: David Justus

Digital Strategist: Dan Neumann

Data Strategist: Will Sandwick

Account Director: Nick Simons

Account Manager: Brett Niebling

Interactive Production Company: Hush                                                  

Creative Partner: David Schwarz

Technical Partner: Erik Karasyk

Creative Director: Jodi Terwilliger

Director of Operations: Ryan McGrath

Head of Production: Gabe Banner

Lead Project Producer: David Porras

Technical Lead: Matt Knight

Lead Designer: Jesse Bulger

Designers: Ross McCampbell / Andrew Teoh

Lead Developer: Husani Oakley

Senior Front-End Developer: Genevîeve Cornhill