New OpenMarket platform helps companies transform CX strategies effortlessly

Global mobile messaging company OpenMarket has launched indigo, a new type of mobile engagement platform designed to help businesses more easily and effectively communicate with their customers and employees.

The cloud-based platform will transform how millions of companies across the world re-establish themselves as they emerge from COVID-19 lockdown – especially for the 74 per cent of businesses in Australia that claim they are operating under modified conditions as a result of recent challenges.

indigo by OpenMarket, has been built with insights gained from trillions of messages transported by OpenMarket over 20 years. It empowers less technical people with little or no mobile messaging expertise to set up best-in-class, automated and optimised campaigns across SMS, RCS and MMS.

The powerful new platform features templated campaigns (created by domain experts), in-built best-practice insights, artificial intelligence, advanced spam and smishing filters and direct access to a global, multi-channel messaging network. It will also help brands to more deeply understand customer behaviour and campaign performance by enabling real-time querying, data visualisations and in-depth reports. All of this will enable brands to transform their CX by helping them deliver empathetic messages to their customers around the world in the moments that matter most to them.

Says Jonathan Morgan, CEO, OpenMarket: “For too long businesses have been held back by the complexity of the mobile ecosystem. According to our Empathy in the Age of AI research, which surveyed more than 4,000 consumers and 600 customer-focused leaders, an overwhelming majority of CX leaders are calling for communication platforms that are easy to use, easy to integrate and provide customer insights to improve their CX journeys. indigo has been designed specifically to address these needs. With the launch of indigo we are taking huge strides in our journey to remove friction and create flow for our customers and our customers’ customers.”

indigo by OpenMarket will also enable brands to send messages that show their company name and logo instead of a phone number. indigo takes an existing SMS and automatically upgrades it to a branded message whenever a capable device is detected. Branded Messaging provides customers with a better experience and peace of mind that the message they received is legitimate. It gives companies a unique opportunity for brand visibility, increased customer engagement, greater revenues and better customer insights.

Adds Morgan: “Communicating with your customers and employees has always been important, but getting that communication right, is now critical. As the world emerges from the pandemic, the spotlight is on businesses to keep their customers and employees informed as things change and progress. With indigo, every business, small or large, will now have access to best-in-class tools to effortlessly improve their CX. indigo has been specifically built with business operations in mind so that anyone within an organisation can easily create automated mobile messaging campaigns that effectively engage customers in a way that best suits them.”

Speaking to the announcement, Jonathan Ryan, country manager, OpenMarket ANZ said: “Our goal with launching indigo in Australia is to help local organisations re-establish themselves with their customers as COVID-19 restrictions begin to ease. Research from the Australian Bureau of Statistics indicates 35 per cent of businesses believe that increased or returning customer demand is vital to returning to pre-COVID-19 conditions, and the simple, clear and direct campaigns enabled by indigo by OpenMarket will be an essential tool in helping businesses to get back on track.”

As businesses begin to re-engage and consumers readjust to the ‘new normal’, brands can take advantage of the opportunity that OpenMarket provides to communicate purposefully with their audiences. The ongoing pandemic-uncertainty that communities face need not be experienced through their interactions with brands. For the companies that need stable and effective methods of communication in an unstable world, indigo by OpenMarket offers decades of experience in mobile messaging that combines timely and reliable delivery with successful brand engagement.

To learn more about indigo by OpenMarket, please visit: www.openmarket.com.