New independent agency Milk & Honey United appointed creative agency for James Squire Beer

New independent agency Milk & Honey United appointed creative agency for James Squire Beer

Following a competitive pitch process, new independent agency Milk & Honey United, led by industry heavyweights Steve Jackson and Andy DiLallo, have made a fast start being appointed to the Lion Nathan roster to lead the James Squire business.

The announcement comes after Lion ran a pitch process to identify the best agency to support the James Squire brand and help realise its growth ambitions, through innovative and creative brand building campaigns.

Coming off the back of its inaugural global call-for-entries campaign for The One Show, this was Milk & Honey’s first major pitch and makes Lion a treasured founding client for the new creatively independent venture.

Says DiLallo and Jackson: “This marks a significant milestone in our story, we are thrilled to be opening our doors with such a prestigious account led by world class marketers and supported by our purpose built James Squire team. We are excited about playing our part in delivering genuine impact for the Lion business and helping to make James Squire one of Australia’s truly iconic, premium brands.”

Says Malcolm Eadie, craft and premium brand director: “We’re delighted to welcome Milk & Honey on board. It’s incredibly exciting to be working with such a talented team. They have really impressed us with their strong creativity, their fresh, consumer led thinking and natural collaborative style. They will be a pivotal and valued partner as we move the James Squire brand into its next phase of growth.”

Adds DiLallo and Jackson: “It is refreshing to be able to deliver a more modern approach. Our ‘stripped back, switched on, focused in’ model means the right minds and skills are around the table from the very beginning. It’s been great to see just how well it’s working for everyone already.”