To promote its latest spy thriller and current #1 movie on the service in Australia, The Gray Man, Netflix is launching the Good Guy Goatee/Bad Bro Mo Barber Shop, a creative concept by Special Australia for Netflix ANZ, alongside production partners Scoundrel with media amplification through Wavemaker.
The Gray Man sees ‘good guy’ Sierra Six (Ryan Gosling) face off with ‘bad guy’ Lloyd Hansen (Chris Evans) in a non-stop battle of strength, intelligence, wit, and – most importantly – killer facial hair.
As Chris Evans’s legendary Mo’s starring role clearly shows, not all facial hair is created equal. To give fans the chance to get some The Gray Man inspired face-fuzz of their own, the Good Guy Goatee/Bad Bro Mo Barber Shop will launch in Fitzroy, Melbourne, for this weekend only (29-31 July).
The Good Guy Goatee/Bad Bro Mo Barber Shop lets visitors choose a side; Good Guy Goatees or Bad Bro Mos? They will then step into the barber’s chair for the ultimate shave to cop either the rugged stubble goatee of good guy Ryan Gosling or the iconic trash ‘stache of bad guy Chris Evans.
Barbershop patrons will need to keep their wits about them though, as they’ll be transported into the action-packed world of The Gray Man (and not just through their beard trim) with some unexpected surprises and stunts in store.
No facial hair? No worries! You can still get in on the action in the barber’s chair with one of our ‘stunt’ goatees and ‘staches.
The Good Guy Goatee/Bad Bro Mo Barber Shop is exclusive to Melbourne and free for a limited time only, so choose a side, and have a The Gray Man-style close shave.
WHEN: Friday 29 July: 12:00pm – 7:00pm
Saturday 30 July: 12:00pm – 7:00pm
Sunday 31 July: 10:00am – 5:30pm
WHERE: 306-308 Brunswick Street, Fitzroy, Melbourne
WHO CAN ATTEND: Open to all patrons*
NOTE: Walk-ins welcome, with bookings available via thegraymanbarbershop.com
The Gray Man is streaming now on Netflix.
Agency Special Australia
CCOs: Tom Martin & Julian Schreiber
Creative Directors: Adam Ferrie & Peter Cvetkovski
General Manager: Lily Waters
Business Directors: Priya Addams Williams, Meri Stewart
Business Manager: Benjamin Deville
Head of Strategy: Bec Stambanis
Strategist: Jack Gilbert
Head of Production: Sevda Cemo
Integrated Producer: Glen McLeod
Digital Producer: James Simmons
Social Lead: Sarah McKie
Designers: Maggie Webster, Bella Plush
Production Company: Scoundrel
Director: James Dive
Cinematographer: Nicolas Podesta
Executive Producer: Adrian Shapiro
Producer: Matt Roberts
Editor: Nicolas Podesta
Sound Studio: Rumble
Photographer: Carmen Zammit
Media Company: Wavemaker
PR Agency: Pulse
Social Agency: Snack Drawer
Tony Broderick, Director of Marketing
Lisa Kappel, Brand & Title Marketing Manager
Melanie Mahoney, Head of Editorial & Publishing
Daphne Ng, Marketing Creative Producer
Nathan Burman, PR Director