Neighbour’s dog and a laser-sword create insurance drama in Budget Direct’s latest TV campaign via 303 MullenLowe, Sydney

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Special Detectives Sarge and Jac are back in Budget Direct’s latest instalment created with 303 MullenLowe.

 

The new spot titled “Bad Dog” features a badly-behaved dog, a high-powered laser-sword, a couple of confused police officers and a very unlucky neighbour.

The action goes to show, that there are times when the damage to your home is so bad, you need temporary accommodation for up to year while it gets repaired.

Says Jonathan Kerr, chief marketing and delivery officer at Budget Direct: “Budget Direct has Insurance Solved for Australians and this ad highlights another great example of that promise. We enjoyed bringing that message to life in our own unique style.”

The advert was shot by Danny Kleinman through Rattling Stick / Good Oil and photographed by Mat Baker through Louis & Co.

Says Joanna Gray, managing director, 303 MullenLowe Australia: “The Budget Direct work continues to lead the category in terms of cut through, memorability and effectiveness. Equally important is that it’s a genuine ongoing campaign with longevity and popularity – an increasing rarity these days! It’s work we’re immensely proud of and is a great reflection of how well our two teams work together.”

The campaign runs on TV, cinema, radio, OOH and online.

Find out more about Budget Direct here: www.budgetdirect.com.au

Budget Direct
Chief Marketing & Delivery Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty

303 MullenLowe
Executive Creative Director – Scott Huebscher
Creative Director/ Art Director – Adam Whitehead
Creative Director/ Copywriter – Sean Larkin
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Jon McKie
Head of Broadcast – Meredyth Judd

Production Partners
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
DOP – Ginnie Loane
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @The Editors
Post Production – alt.vfx
VFX Supervisor – David Edwards
VFX Producer – Celeste Fairlie
Music and Sound Company – Sonar Music
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Mat Baker, LOUIS & CO
Stills Digi Op – Carl Baker, LOUIS & CO

Neighbour’s dog and a laser-sword create insurance drama in Budget Direct’s latest TV campaign via 303 MullenLowe, Sydney