National Pharmacies appoints KWP+Partners
National Pharmacies has appointed national independent agency KWP+Partners as its strategic communications partner ahead of a significant brand and business evolution.
The partnership follows a collaborative process, with both teams prioritising a shared ambition that lays the groundwork for an ambitious, long-term product, brand and marketing strategy.
The appointment supports National Pharmacies’ long-term strategy to strengthen its position as a leading healthcare provider and deliver greater value for members and customers.
KWP+Partners will partner closely with the member-led community pharmacy group to define and deliver a category breaking strategic platform, designed to underpin a future-facing brand.
The appointment marks a significant win for KWP+Partners, continuing the agency’s momentum and reinforcing its position as a strategic-led partner for brands looking to create meaningful differentiation.
Both parties are aligned in their ambition to build a long-term, brave partnership, grounded in strong strategic foundations and a shared appetite for breakthrough, impactful work.
Says Alex Palin, CCO, National Pharmacies: “National Pharmacies has been supporting the health and wellbeing of members for more than a century. As we look to the future, we continue to invest in how we connect with members, strengthen our brand and ensure we remain relevant to the changing healthcare needs of the communities we serve.
“We were looking for a strategic partner with the capability to help us build on that legacy while bringing fresh thinking and a deep understanding of our ambitions. KWP+Partners demonstrated a strong strategic approach, creative expertise and a genuine commitment to understanding our business and our members. This partnership is about building a distinctive, future-focused brand that reflects who we are today, supports our long-term strategy and helps us deliver even greater value for our members and customers.”
Says David O’Loughlin, Chair & CEO, KWP+Partners: “In the midst of the struggles in the healthcare sector generally, National Pharmacies is at a pivotal moment in their esteemed history. Their desire to go beyond current norms and stake out a more meaningful place in their member’s lives is very clear. This ambition energises us and it is shared. We know that the brave partnership that comes from it will deliver resilient and breakthrough work.”
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