Narrative Communications expands to Sydney, appoints Sophie Mullen as Director

Strategic public relations and communications agency Narrative Communications has officially launched a Sydney base marking a significant milestone in the agency’s growth and signalling the next chapter of its national expansion.

The launch of a second office is part of a broader growth strategy led by Principal, Lahra Carey, who will be based between Melbourne and Sydney.

Carey said the addition of a dedicated Sydney office will enable Narrative to strengthen its presence in the Australian market.

The Sydney office will be led by newly appointed Sydney Director, Sophie Mullen, who has recently relocated from London. Mullen brings more than eight years’ experience across corporate communications, reputation management, and issues and crisis management. Her experience spans a range of sectors including technology, infrastructure, and financial services.

Says Carey: “Opening a Sydney base is a natural next step for Narrative. We already work with clients across Australia, so having a physical presence in Sydney allows us to strengthen those relationships, attract new partnerships, and continue delivering strategic, high-impact communications support at scale.

“With Sophie’s addition as Sydney Director, we’re building a team that brings deep expertise, global perspective, and strong local insight for all client needs.”

In her new role, Mullen will work closely with both Narrative and its sister agency, NewsFlash Media, in its pursuit of new opportunities across corporate and strategic communications, reputation management, crisis advisory, and executive media training.

Says Mullen: “Narrative has built a strong reputation for thoughtful, strategic communications and establishing a Sydney base reflects the next phase of that work.

“As Sydney Director, my focus is on growing the agency’s footprint locally and strengthening our ability to support organisations navigating complex and fast-moving environments.”

Prior to joining Narrative, Mullen held senior corporate communications roles for Deliveroo in the UK and Ireland and advised high-profile clients during her tenure at Hanbury Strategy and Burson.

Mullen brings a longstanding connection to the industry, with her grandfather Laurie Kerr, founder of International Public Relations, one of Australia’s early international communications consultancies.

Narrative services clients across a wide range of sectors including technology, property, start-ups and scale-ups, financial services, retail, and health. Its Sydney base officially opened for business in February 2026.

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