Nando’s appoints SDWM and Untangld as new agencies following a competitive pitch

Independent creative agency SDWM and strategic consultancy Untangld, have been appointed as the agencies of record for Nando’s Australia and New Zealand.

Says Tim Stanford, chief customer officer, Nando’s Australia: “To help evolve the Nando’s business, we were looking for ambitious agency partners that could challenge us with their strategic thinking and their quality of creative ideas. Nando’s, as a purpose led brand, wanted to work with an agency that shared the same values, were committed to making change and could work as part of the marketing team. SDWM and Untangld have this in spades, and we can’t wait to see what our partnership will achieve.”

Says James Orr, creative director and co-founder at SDWM: “We’re thrilled to be partnering with such an iconic brand as Nando’s. They have big creative ambitions and so do we. It’s an opportunity that the team are excited about sinking their teeth into.”

Says Danish Chan, strategy director and co-founder at Untangld: “Nando’s has always been a dream brand for us. A global leader with a challenger spirit and strong ties to the community. To be part of helping craft what’s next for this brand in Australia and NZ, both strategically and creatively, is an unbelievable opportunity.”

The work commences immediately.