NAB has today released the latest instalment of its ‘More than Money’ campaign via Clemenger BBDO, which has rolled out nationally through TV, digital and social.
‘This is the story of progress’ celebrates Australians’ journeys of progress and NAB’s commitment to progress as a bank.
NAB executive general manager, marketing and customer experience, Suzana Ristevski said as the bank has evolved so too has the advertising and marketing campaign: “NAB has been working hard to earn trust back in the community and being the bank customers can rely on throughout their lifetime.
“This is the story of progress is a celebration of all the incredible moments of progress that occur across our country every day.
“It also represents our commitment to back Australians and the nation, to continue to support all parts of progress, both momentous and the first small step.
“Whether it’s quitting the 9-5 to launch a business or buying a property, building the family farm or taking that dream holiday with loved ones – we want to be there supporting progress every step of the way.”
Clemenger BBDO executive creative director, Richard Williams said this campaign reminds us of the strength in NAB being a bank that is more than money.
Says Williams: “This is the story of progress continues to underpin the moments in life that can truly be enjoyed when you know you have the backing along the journey.
“Australians are big dreamers with bold ideas, who rarely give up easily and this campaign is about bringing to life their stories and saying yes we’ll be there for you.”
“In addition to the film, the campaign is supported by social content, which depict further individual stories of progress, radio and a landing page outlining what progress means for NAB’s 9 million customers.”
Creative agency: Clemenger BBDO
Production Company: Photoplay Film
Director: Daniel de Viciola
Photographer: John Feely / Photoplay Photography
Chief Marketing Officer: Suzana Ristevski
Head of Group Brand: Ben Knighton
Manager, Brand & Sponsorship Communications: Sue Brailsford
Senior Consultant, Brand & Sponsorship Communications: Karolina Karon
Brand Squad Lead – Campaign Management: Nadine Manering
Consultant, Creative Content Development (Brand): Alexander Erkiet
Consultant, Media Personalisation (Brand): Adriana Kent
Manager, Brand Identity: Susanna Hondrokostas
Consultant, Brand Identity: Samir Elbelli
Media Agency: Mindshare