To celebrate the biggest day on the football calendar, NAB has partnered with Snapchat – in a first for an Australian bank – to create a bespoke lens that allows users to become ‘mini-legends’ for the 2016 Toyota AFL Grand Final via Clemenger BBDO, Melbourne.
The innovative Snapchat lens allows the public to transform themselves into one of the AFL players taking to the field on Grand Final day, taking on the featurers of either Caleb Daniel from the Western Bulldogs or Lance Franklin from the Sydney Swans.
The idea, an extension of NAB’s Mini Legends campaign, was created by Clemenger BBDO Melbourne to celebrate NAB’s support of footy from NAB AFL Auskick to the elite level. The broader campaign, which was launched in August, features eighteen Auskickers each bearing an uncanny likeness to a well-known AFL player.
Says Andrew Knott, chief marketing officer, NAB: “We’re really excited to extend our Mini Legends campaign through Snapchat on one of the biggest days of the year. We hope fans across the country get involved and have some fun with it.”
Says Rich Williams, creative director, Clemenger BBDO: “When we were little, we all dreamed of one day being football superstars. This Grand Final Day, NAB and Snapchat are giving people the chance to really live their football dream.”
The lens will run on Grand Final Day only. To get involved, download Snapchat and find the NAB Mini Legends Snapchat lens.
Chief Marketing Officer – Andrew Knott – NAB
GM, Brand & Product Marketing – Michael Nearhos – NAB
Head of Sponsorship – Tim Clarke – NAB
Manager, Sponsorship Communications – Katie Hynes – NAB
Consultant, Sponsorship Communications – Katelyn Whinfield – NAB
Associate, Sponsorship Communications – Ben Willis – NAB
Consultant, Sponsorship Portfolio – Rebecca Gidley – NAB
Associate, Sponsorship Portfolio – Sophie Timms – NAB
Manager, Brand Identity – Susanna Hondrokostas – NAB
Digital and Social Consultant, Brand and Sponsorship – Rachel Donohue – NAB
Agency – Clemenger BBDO Melbourne