NAB asks Australians to ‘Talk to Yourself More’ in latest campaign via Clemenger BBDO, Melbourne


Screen Shot 2018-02-12 at 6.10.13 am.jpgNAB and Clemenger BBDO Melbourne are today asking Australians to Talk to Yourself More, in the brand’s latest evolution of its ‘More than Money’ brand promise, demonstrating how NAB is committed to understanding what’s important to its customers.

The latest campaign aims to encourage people to drive action by exploring what ‘More than Money’ means to them, and ultimately, how NAB can support Australians throughout their journey.

Talk to Yourself More is based on the insight that Australians should talk to themselves more about what they really want in life. As discovered through the campaign film, as we get older, knowing precisely what will make us content and fulfilled becomes less obvious. But it’s a fact that those who talk to themselves about what they really want are more likely to set goals and achieve it.

Building on the launch of its ‘More than Money’ creative, the new campaign continues to feature real Australians including NAB customers and NAB employees, who are followed across their journey of talking to themselves more, showcasing the differing responses on offer when first asked compared to when they’ve truly had a chance to reflect.

NAB chief marketing officer, Andrew Knott, says the campaign aims to encourage Australians to take action and reflect on what’s important in their lives.

Says Knott: “Talk to Yourself More is a fantastic demonstration of our commitment to working with Australians to help identify what their ‘More than Money’ is, and importantly, provide them with the tools and products that can help them achieve their goals.”


NAB general manager of brand experience, Michael Nearhos, was proud to include real people in the campaign film with real stories.

Says Nearhos: “The campaign explains through unscripted voices that whether you are a celebrity, peadatric nurse, a business owner or a NAB employee, you can get to the heart of what it is that you really want from life by ‘talking to yourself more’.”

Says James McGrath, creative chairman, Clemenger BBDO: “We are always humbled and inspired by the honesty and humanity that an idea can create.”

The campaign will be rolled out nationally through TV, digital, social, PR and outdoor media starting on the 11th February 2018.

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Chief Marketing Officer – Andrew Knott

GM, Brand Experience – Michael Nearhos

Head of Group Brand – Faycal Ben Abdellaziz

Manager, Brand & Sponsorship Communications – Ben Knighton

Senior Consultant, Brand & Sponsorship Communications – Carla Beresford

Consultant, Brand & Sponsorship Communications – Kate Joiner

Analyst, Brand & Sponsorship Communications – Alex Erkiet

Manager, Brand Identity – Susanna Hondrokostas

Senior Consutlant, Brand Identity – Minh T Tang

Manager, National Campaigns – Rebecca Milnes

Manager, Brand Content & Social Media Marketing – Ellen Moore

Consultant, Brand Content & Social Media Marketing – Ayeesha Cain

Manager, Strategy, Consumer Banking and Wealth – Corporate Affairs    Kylie Breckenridge

Manager, Consumer Banking and Wealth – Corporate Affairs – Karina Lamb

Account Management Team:   

Deputy CEO – Gayle While

General Manager – Alex Johnson

Business Director – Freya Page

Project Manager – Nikki Allan

Business Manager – Matt Gardener

Creative Chairman – James McGrath

Executive Creative Director – Stephen de Wolf

Executive Creative Director – Carmela Soares

Creative Director/s – Luke Thompson, Rohan Lancaster

Executive Planning Director – Paul Rees-Jones

Planner – Ryan Smith

Social Strategist – Rebecca De Beer

Executive Producer – Sonia von Bibra

Head of Print and Studio – Craig Bulman

Senior Producer – Print – Michael Travers

Interactive Executive Producer – Ella Huang


Production Company – Revolver/Will O’Rourke

Director – The Glue Society’s Jonathan Kneebone

DOP/Cinematographer – Geoffrey Simpson

Executive Producer/s/ Head of Projects – Josh Mullens

Managing Director/Executive Producer – Michael Ritchie

Editor – The Glue Society’s Luke Crethar & Scott Stirling

Grade Artist – Trish Cahill

Flame Artist – Viv Baker

Music Track & Artist – Natasa Paulberg

Music supervisor – Level Two Music

Music Production – Avant Music/Electric Dreams

Photographer – Shaughn & John

Retoucher – Mike McCall & Steve Pratt

Post Production Company – The Glue Society Studios

Producer – Serena Paull / Jasmin Helliar

Sound Designer/Engineer – Paul LeCouter   

Sound House – Nylon

Casting – Citizen Jane Casting


Media agency – Mindshare

Social agency – iProspect

PR agency – Ogilvy Public Relations