Myer has announced that the iconic brand is on the hunt for a new creative agency, with incumbent Ogilvy Melbourne invited to re-pitch.
All creative agencies now have the opportunity to join with an iconic brand in Australia’s leading department store and should register their interest to be part of the tender process.
Myer Group general manager marketing and brand development, Megan Foster, said this is a very exciting opportunity for the best and brightest creative agency to partner with Myer.
Says Foster: “Our marketing is undergoing transformational change. In response to changing customer preferences and technology, we are adapting our marketing, changing our channel mix, and moving to an in house digital model. A review of our creative agency is also appropriate as part of this process.”
Myer is pursuing the best sourcing model from a broad range of service providers and is seeking to establish a number of specialists, or one comprehensive provider, to assist in providing a range of creative services.
The creative agency services required could include end-to-end creative services inclusive of strategic planning, creative development and full pre-media execution or alternatively a single creative function (excluding digital creative and production services) or the provision of creative strategy.
Myer requests Expressions of Interest (EOI) for the provision of services for one or more of the range of creative services required. Interest must be registered with Myer by Friday 9 August 2013. The EOI will close at 9am on 26 August 2013.
It is anticipated that the successful agency will be appointed by the end of the year.
Interested parties should email firstname.lastname@example.org as soon as possible to receive more information on how to submit an EOI.