myCar appoints DO as creative agency of record

mycar Tyre & Auto has appointed DO.ANZ as its creative agency of record following a competitive pitch.

The appointment will see the independent agency work closely with mycar to support the next phase of the brand’s growth, delivering strategic and creative thinking designed to drive meaningful commercial outcomes.

Cynthia Fernandez, Head of Marketing at mycar said the agency’s strategic approach and commitment to solving the broader business challenge set them apart throughout the process: “Throughout the pitch process, DO.ANZ stood out for the way they brought sharp strategic thinking, ambitious creativity and genuine commercial understanding together. They brought fresh thinking to the brief and showed how their approach could turn creative ideas into positive business outcomes.

“Their collaborative model and commitment to understanding our business made them a natural fit for mycar, we are excited to be working with DO.”

Paul Coles, Partner and Managing Director at DO.ANZ said the appointment reflected a strong alignment between the two businesses and a shared ambition: “mycar is an ambitious brand, with a shared belief in creativity as a genuine lever for growth. That ambition is exactly what made us excited about the partnership. We’re looking forward to working with Cynthia and the wider mycar team.”

The win continues a period of momentum and growth for DO and reinforces the agency’s commitment to making great things happen for ambitious brands. Work under the new partnership is now underway, with further details to be announced in the coming months.

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