There’s now less than one week left to enter this year’s Immortal Awards and, in the run up to the September 10th entry deadline, LBB’s jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they’ve stayed with them until this day.
Next up is Tara Ford, the chief creative officer of DDB Sydney, who’s gone for another Frank Budgen masterclass.
Sony PlayStation ‘Double Life’ (TBWA\London, 1993)
Says Ford: “I had just started out as a young creative in advertising and had moved to London to learn from the best in the business at the time. And then this ad came out…
“The story goes that the team came up with it right before the client presentation. It was presented as a poem. Simple words scribbled on a page. Nothing else.
“Those words had the power to inspire the client to buy them on the spot. And then inspire the vision created by the masterful director Frank Budgen.
“The result bolstered a legion of gamers, elevating them from perceived sad, dark basement dwellers to the status of heroic adventurers. And in doing so propelled the brand into the stratosphere.
“Shortly after, I went to work at the agency on the PlayStation account. It was a super inspiring time and place. So, this ad has a special place in my heart. But personal note aside, Double Life is absolutely immortal.”
The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, contact Lynchy here: email@example.com.
LBB member agencies In Australasia
Akcelo, Akkomplice Melbourne, AnalogFolk, AZK Media, Bashful, Bear Meets Eagle on Fire, BMF, Bounce Creative, BWM Dentsu Melbourne, BWM Dentsu Sydney, Catfish, Channel T, CHE Proximity, Clemenger BBDO Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, Colenso BBDO, The Communications Council, The Core Agency, Cox Inall Change, DDB Melbourne, DDB Sydney, Deloitte Digital Melbourne, Edge, Emotive, Enigma, FCB New Zealand, Federation Auckland, Fenton Stephens, Frank Digital, The Hallway, Hardhat, h-Commerce, Host/Havas, Ikon, Innocean, Isobar, Leo Burnett Melbourne, Leo Burnett Sydney, Magnum Opus Partners, M&C Saatchi, McCann Melbourne, McCann Sydney, The Monkeys Sydney, MusicBrief, Ogilvy Sydney, Orchard, Paper Moose, Reborn, Re Sydney, Redengine SCC, R/GA APAC, The Royals, Rumbletown, Saatchi & Saatchi Sydney, Saatchi & Saatchi Melbourne, Saatchi & Saatchi New Zealand, SDWM, 72andSunny, Showpony Adelaide, The Source, Special Group Auckland, Special Group Sydney, Spinach, Taboo, 303 MullenLowe Sydney, Thinkerbell, Town Square, TBWA Sydney, TBWA New Zealand, UnDigital, VCCP Sydney, The Works, Wunderman Thompson Sydney.
LBB member production companies In Australasia
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, Eardrum, The Editors, Exit Films, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Motion Sickness, Passion Pictures, Photoplay, Plaza Films, The Producers, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sweetshop, Taxi, //Thirteen & Co, Uncanny Valley, Velvet, Winifred.