Mushroom Creative House launches new all-star campaign with Jimmy Barnes, Ed Sheeran + more

Mushroom Creative House has unveiled its latest campaign, designed to launch the Mushroom Group’s 50th anniversary.

 

Dubbed ‘Mushroom: Fifty Years of Making Noise’, the new campaign kicks off with an imaginative brand film, that showcases the evolution of Australian music and the impact Mushroom had throughout the past five decades.

The film features a stellar list of all-star artists including Jimmy Barnes, Ed Sheeran, Mark Seymour, The Rubens, Briggs, Chris Cheney, Missy Higgins and Jack River. Using a blend of narration along with exclusive cameos, rare behind-the-scenes footage, and photos, the campaign is a love letter to the Australian music industry.

The content will air across traditional mediums and social media channels, to amplify the Mushroom Group’s planned initiatives throughout the year, which will culminate in a major Mushroom 50 concert later this year.

Mushroom Creative House is no stranger to delivering world-class imaginative content, featuring household names.

Within the last twelve months, Mushroom Creative House has collaborated with some of the world’s biggest brands including Telstra, Qantas, Bacardi, McDonalds, Menulog and Spotify to name a few. During that time, the team produced innovative content, that moved the needle, such as the ‘Did Somebody Say Menulog’ campaign with Baker Boy, Big Twisty, D’Arcy Spiller and Kirsten Salty.

Mushroom Creative House also delivered an engaging piece for Ausmusic T-Shirt Day, featuring Chris Hemsworth and produced both the First and Forever concert broadcast and hit documentary Ed Sheeran: Full Circle.

Says Matt Gudinski, chief executive, Mushroom Group: “The team at Mushroom Creative House has once again proven why they’re the best in the business. So many people and artists have formed part of Mushroom’s story along the journey and this content piece is a great way to launch our fiftieth celebrations.”

Says  Tom MacDonald, chief creative officer, Mushroom Group: “Throughout the process of developing Mushroom: Fifty Years of Making Noise, it was important for us to capture both the significance of the anniversary and the evolution of Australian music. Put simply, this is about telling a story that resonates with us all – I think the team nailed the brief and we’re super proud of the campaign.”

For more information on Mushroom Creative House and the range of projects the team has produced, visit www.mushroomcreative.com.