Mukti Organics appoints Compass Studio for focused national PR campaign

PR & Communications agency Compass Studio is partnering with Byron Bay based Mukti Organics, an award-winning certified organic and natural skincare brand, on a focused national PR campaign to raise awareness, drive earned media coverage, and amplify the brand’s story across Australia.

Founded in 2000, Mukti Organics has spent more than 25 years building a reputation grounded in ingredient integrity, transparency, and environmental responsibility. As consumer demand for genuinely ethical, high-performance beauty continues to grow, Mukti Organics is uniquely positioned at the intersection of science and sustainability.

The partnership will support a pipeline of upcoming product launches, with a focus on building authentic editorial relationships and strategically aligned influencer partnerships that reflect Mukti’s values.

Says Natalie Dean-Weymark, Co-Founder and Co-Director of Compass Studio: “The partnership reflects a growing shift in consumer expectations around transparency, efficacy, and authenticity within the beauty industry. Mukti Organics has built genuine credibility over more than two decades through its commitment to certified organic formulations, education, and ingredient integrity. We’re excited to help amplify that story through thoughtful, values-aligned communications that resonate with today’s conscious consumer.”

Says Mukti, Founder of Mukti Organics: “For more than 25 years, our focus has been on creating high-performance skincare grounded in certified organic ingredients and a deep understanding of skin health. As consumers become more discerning about what they put on their skin, it’s important for us to partner with a PR agency like Compass Studio, that understands the nuance of the conscious beauty space, and can authentically communicate our philosophy.”

The partnership reflects growing momentum within Australia’s conscious beauty category, as brands prioritise authenticity, education, and trust-led storytelling to differentiate in an increasingly saturated market.

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