16 years and over 5 million moustaches since its first ever campaign, Movember has dedicated the final week of the 2019 campaign to the common hazard of growing a Mo – ‘Pash Rash’. The agency responsible for the work is Chin & Ching.
The advertising, which focuses on the partners of Mo growers, will run in in tandem with the core ‘Whatever You Grow Will Save a Bro” campaign.
Says Jason Olive, marketing director, November: “Movember’s supporter base is much wider than those who can grow a Mo, and we wanted to acknowledge anyone who has played a role in this year’s campaign. In a world of filtering and perfection, our ‘Movember Rain’ campaign celebrates ‘pash rash’ in all its dry, itchy, glory. Whether sporting a Mo or a bit of ‘pash rash’, Movember’s supporters all have an everlasting impact on the face of men’s health.”
The campaign revolves around a tongue in cheek ad featuring three Australian models showcasing their ‘pash rash’. The original soundtrack “On Your Mouth” was made specifically for Movember by Melbourne band The Marion Cranes.
As well as demonstrating the support of partners and loved ones, the campaign aims to drive donations towards the end of the month, by doing something different. Movember has created ‘Movember Rain’, the world’s first, gender neutral, all natural, pash rash cream, created by boutique New Zealand skincare brand, Triumph & Disaster. The product will be sold through Movember’s social networks for a limited time.
The campaign will roll out in Australia, The UK, The USA, and Canada in the final stages of the 2019 fund-raising campaign, and will use Movember’s global reaching social network, outdoor, and commercial radio.
‘Movember Rain’ is available for purchase for a limited time only retailing at $80. All proceeds go directly to Movember. Visit Movember.com/pashrash
Movember Marketing Director – Jason Olive
Creative Agency – Chin & Ching
Producer – Carol Sinclair
Production Company – Betty Wants In
Director – Dom Meehan
DOP: Chas Mackinnon
Gaffer: Dyllan Corbett
Editor: Isobelle Aime
Colourist: Ciara Gallogy
Photography – Chris Hilary
Music – “On Your Mouth” by The Marion Cranes
Thanks to Dion Nash and Nick Clegg from Triumph & Disaster for their all natural creamy goodness.