On the anniversary of Burt Munro’s land speed record (August 26), Hallenstein Brothers has launched its innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah via Lachlan McPherson & Friends.
The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat.
Says Lachlan McPherson, creative director: “There is some real innovation in the new wool, stretch skinny and Ekocycle suits from Hallenstein Brothers, we thought it would be appropriate to have a truly innovative motocross champion put them to the test in the place where Burt Munro strutted his stuff.
“Plus, many New Zealanders think wool just keeps you warm. They aren’t aware that wool is the ideal suit fabric for summer. This film should help shift that perception.”
The film was a creative collaboration between MTV award winning director Joel Kefali, producer Nik Beachman, creative director Lachlan McPherson and Hallenstein Brothers.
Agency: Lachlan McPherson & Friends
Director: Jole Kefali, independant
Agency Producer: Nik Beachman,
Film Company: Thick as Thieves
DOP: Kevin Phillips
US Line Production: Vita Brevis Films
US Line Producer: Skylar Nielson
Creative Director: Lachlan McPherson
Art Director: Delaney Tabron
Editor: Joel Kefali
Colourist: Dave Gibson @ Toybox
Post-production: Mat Elin @ Beryl
Audio Post: Liquid Studios
Music: The Kin, ‘How High The Moon’
Client: Hallenstein Brothers