Motion Sickness wins Gold Lion in Cannes Glass: The Lion for Change for Whānau Ora’s “The Māori Roll Call”

Motion Sickness has won a Gold Lion in the Cannes Glass: The Lion for Change for Whānau Ora’s “The Māori Roll Call”, one of five Lions awarded in the category this year.

The campaign was directed by Reagen Butler through production company Supernormal, created in collaboration with Liquid Studios and Loupe.

It’s the second Gold Lion of the day for the campaign, after also winning Gold in the Sustainable Development Goals Lions. Fronted by Māori artist and activist Tāme Iti, the campaign featured the names of over 500 real voters and included New Zealand’s longest-ever ad — a 30-minute roll call delivered by Iti — aimed at boosting enrolments on the Māori electoral roll ahead of a pivotal moment in Aotearoa’s political history.

The Grand Prix in Glass: The Lion for Change was awarded to Artplan, São Paulo, for Idomed & Instituto YDUQS’ “Nigrum Corpus”.

DOWNLOAD THE GLASS: THE LION FOR CHANGE WINNERS LIST

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