For generations, Aussie men have ignored their health issues, putting things off until they get serious. Mosh are on a mission to destigmatise men’s health by making things like hair loss, weight loss and sexual and mental health more affordable, accessible, easy and safe in a new campaign via Sunday Gravy.
Mosh collaborated with Sunday Gravy and Revolver’s Matt Devine to unify their offerings.
Says Josh Dorevitch, Mosh: “We needed a way to get through to men. Knowing that most blokes can be guilty of sweeping their health under the rug, we wanted to highlight this behaviour in a memorable way that gets men to take action. Working with Matt and Sunday Gravy, we explored the universe that exists under that rug and made a film that we hope men will like and more importantly relate to.”
Each scene from the film will be broken down to tell individual product stories that support the brand’s holistic health offering and continued expansion into new categories, including the addition of weight loss and revamped mental health offering this year.
The campaign will run across TV and online channels.
Brand & Comms Lead, Mosh: Josh Dorevitch
Head of Marketing, Mosh: Christine Yoon
Creative Agency: Sunday Gravy
Director: Matt Devine
Offline edit: Arc Edit
VFX & online edit: Heckler
Sound Design: Heckler Sound