Morgan Gregson joins Melbourne Social Co and ATTN.CTRL as Senior Account Director

Morgan Gregson has joined the agency team founded by Shelley Friesen – spanning Melbourne Social Co (MSC) and global attention agency ATTN.CTRL – as Senior Account Director, with a focus on ATTN.CTRL’s growing global client portfolio.

Gregson arrives with more than a decade of agency and client-side experience driving growth across organisations within FMCG, wellness, government, and entertainment. She has a proven track record managing high-value portfolios and leading cross-functional teams to deliver award-winning, data-led social media, influencer, and digital campaigns for brands including Suntory, NSW Health, Budget Direct, Crown, Fitbit and AIA.

Her career highlights to date include a Bronze Effie for impactful youth marketing on a NSW Health anti-vaping campaign, and a Mumbrella Sports Marketing Award for her work with Budget Direct.

Says Gregson: “I am thrilled to join the team during such an exciting stage of growth. The calibre of work, combined with the team’s strategic smarts and understanding of the landscape is second to none. I look forward to bringing my experience to support Shelley and the team into this new chapter.”

The appointment comes at an exciting time for the agency, following the recent global expansion of ATTN.CTRL, which Shelley Friesen launched alongside MSC. As the agency continues to grow its international client roster and build out its senior team, Morgan’s experience leading complex accounts and her breadth of expertise make her a natural fit for the next stage of growth. She will play a key role in supporting the agency’s global ambitions, while bringing her experience to the wider agency group.

Says Friesen: “Morgan has spent her career leading high profile portfolios across some of the most competitive categories in the country, and that calibre of strategic and client leadership is exactly what we need as ATTN.CTRL scales its global client base. She’s a brilliant addition to the team.”

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