Moomoo appoints REBORN as new digital + media partner; launches new campaign via Cocogun

Nasdaq-listed FUTU has appointed independent agency REBORN as its digital and media agency to launch the artificial intelligence (AI) powered trading platform, moomoo, in Australia.

The win followed a competitive pitch process and was quickly followed with the launch of an integrated media campaign to launch moomoo’s new brand platform “Take Charge,” with creative developed by independent creative agency Cocogun.

Moomoo, the fast-growing online trading tool, uses cutting-edge technology to put control in the hands of investors, with in-depth market analysis, pro-level tools and AI-powered trading insights.

Through its platform, moomoo provides its 19.5 million customers access to many of the world’s financial exchanges, including Australia, Singapore, Hong Kong and the United States.

Says Phoebe Lei, head of marketing at moomoo Australia: “Our objective is to empower Australians to take better control of their investment prospects by enabling cost-effective trading using our technology platform.

“REBORN’s strategic thinking convinced us that they would be the ideal agency to help us reach and engage our target demographic as we roll out our new campaign.”

Says David Easton, CEO of REBORN: “We’re incredibly excited to be launching moomoo’s award-winning platform in Australia.”

The goal of the “Take Charge” integrated campaign was to increase not only brand awareness for moomoo, but also provide a deeper understanding of the platform’s features across BVOD, transit, OOH, audio, social, influencers, and media partnerships.