Mojo hires Fran Clayton – ex Saatchi & Saatchi New York – as regional leader of discovery


Fran Clayton 2010-web.jpgFran Clayton, formerly worldwide director Xploring at Saatchi & Saatchi, has joined Mojo as the agency’s regional leader of discovery.

Clayton has recently returned from New York, where she led a global network of planners to deliver strategic insight for global clients including Toyota, Proctor & Gamble, General Mills, Sony Ericsson and Mead Johnson.

Mojo chairman Graeme Wills said that Clayton’s appointment would significantly add to the strategic capability of Mojo: “The quality of our insights drives the quality of our work and the results for our clients. A rigorous, progressive Discovery process is at the heart of that,” he said.

“Fran is a passionately curious, talented individual, and we’re delighted to welcome her back to Mojo in this significant leadership role.”

Clayton began her planning career at Mojo in New Zealand, so it is ahomecoming of sorts for the global nomad who has initiated, implementedand published projects such as Beauty Behind the Veil in the MiddleEast, The New Youth of Russia, The Value of Home in America, and aglobal point of view on luxury in the post-GFC economic reality.