Mojo hires Fran Clayton – ex Saatchi & Saatchi New York – as regional leader of discovery
Fran Clayton, formerly worldwide director Xploring at Saatchi & Saatchi, has joined Mojo as the agency’s regional leader of discovery.
Clayton has recently returned from New York, where she led a global network of planners to deliver strategic insight for global clients including Toyota, Proctor & Gamble, General Mills, Sony Ericsson and Mead Johnson.
Mojo chairman Graeme Wills said that Clayton’s appointment would significantly add to the strategic capability of Mojo: “The quality of our insights drives the quality of our work and the results for our clients. A rigorous, progressive Discovery process is at the heart of that,” he said.
“Fran is a passionately curious, talented individual, and we’re delighted to welcome her back to Mojo in this significant leadership role.”
Clayton began her planning career at Mojo in New Zealand, so it is ahomecoming of sorts for the global nomad who has initiated, implementedand published projects such as Beauty Behind the Veil in the MiddleEast, The New Youth of Russia, The Value of Home in America, and aglobal point of view on luxury in the post-GFC economic reality.
25 Comments
I sincerely hope she has that title on her business card.
She could start by discovering some new business for the Melbourne office!
Down to 16 rather top-heavy staff, I’m told.
She might be able to discover where the creative talent is hidden too
Which region I wonder? Is Australia now a whole region?
Clayton to go with the claytons creative?
Is this region of Melbourne Zone 1 ,2 or 3?
Passionately curious or curiously passionate – come on guys get yer hand off it.
What a crock.
Q: What is an insight?
A: Something that is blindingly obvious to the man in the street but news to both agency and client.
Why does this industry dream up such rubbish? Mojo, that term/title is just so wanky it’s ridiculous.
Another example of ad spin fluff that clients are spun constantly by agencies trying to compensate for their actual ordinariness.
Genius 9:02, sheer genius.
best job title since ‘media futurist’
Why didn’t you post my comment about the husky?.. it was genius
i don’t know if it’s the silliest title I’ve heard.
a mate of mine is the ‘director of freshness’.
i don’t know if it’s the silliest title I’ve heard.
a mate of mine is the ‘director of freshness’.
Mojo is also the proud owner of a crategist – a creative strategist. Ha ha haa haaaaa haaaaaa ha.
Anyone who works in the planning department should be forced to do AWARD School.
Congrats Fran. You’ll be missed at Saatchi’s.
Onwards and upwards.
7:41 you are up too early……….
Onwards perhaps, but upwards?
I wonder what Fran will discover about MOJO first? Discuss.
Classic top heavy Mojo. This is just one more person to sit around the boardroom table and pick ideas to pieces.
is there anyone left at MOJO these days – that place is bleeding talent left right and centre
Well spotted 3:51, is there anyone left that can come up with an original idea, or even steal a good one?
Surely that Craig Davis chap is a draw? (and, no, this isn’t him)
This is the tantamont to being kicked upstairs, just at a different agency, Ms. Clayton will be out in a year to form her own consultancy. Inside information.